# Fruity Protein Powder Mixes SCI-MX Launches the Clear Whey Isolate in Two Flavors By Kanesa D | Published 2024-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sci-mx References: [foodbev](https://www.foodbev.com/news/sci-mx-expands-product-portfolio-with-clear-whey-launch/) & [sci-mx](https://sci-mx.co.uk/)  [SCI-MX](https://www.trendhunter.com/trends/clear-whey-protein-isolate), a sports nutrition brand based in the UK, has unveiled its latest addition to the high-protein product lineup: Clear [Whey Protein](https://www.trendhunter.com/trends/french-vanilla-whey-protein) Isolate. Crafted to cater to evolving consumer preferences and dietary needs, this innovative product offers a refreshing departure from traditional protein powders. Boasting an impressive 21g of protein AND 90kcal per serving, Clear Whey Isolate comes in tantalizing flavor varieties such as Tropical Island Punch and Apple & Blackcurrant. “We’re always thinking about new products which we can bring to the market that amplify our offering, and we’re excited to introduce our latest offerings – Clear [Whey Isolate…](https://www.trendhunter.com/trends/myprotein-x-perfect-day)[It] is the perfect product to refuel the body – especially during the warmer months when we naturally want a lighter, refreshing alternative to typically thick high-protein drinks," said Parminder Singh, NPD manager at SCI-MX. Clear Whey Isolate is now available for purchase for £24.99. Image Credit: SCI-MX ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 33% | Activity: 42% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Evolving Protein Trends:** The introduction of Clear Whey Isolate reflects a shift towards lighter, refreshing protein alternatives in the market. - **Enhanced Nutritional Products:** SCI-MX's Clear Whey Isolate disrupts the traditional protein powder category by offering 21g of protein and 90kcal per serving. - **Innovative Flavor Varieties:** Tantalizing options like Tropical Island Punch and Apple & Blackcurrant set Clear Whey Isolate apart in the protein supplement landscape. ### Who This Affects Most - **Sports Nutrition:** SCI-MX's launch of Clear Whey Isolate exemplifies the potential for refreshing and lighter high-protein products in the sports nutrition industry. - **Food and Beverage:** The introduction of Clear Whey Isolate by SCI-MX highlights opportunities for innovation in flavor profiles and nutritional content within the food and beverage sector. - **Health and Wellness:** The market availability of SCI-MX's Clear Whey Isolate presents disruptive opportunities for offering innovative, low-calorie protein options in the health and wellness industry. ## Related on Trend Hunter - [Refreshingly Fruity Protein Supplements](https://www.trendhunter.com/trends/clear-whey-protein-isolate.md) - [Juicy Refreshing Protein Powders](https://www.trendhunter.com/trends/clear-whey-protein-powder.md) - [Fruit-Forward Protein Refreshments](https://www.trendhunter.com/trends/myprotein-clear-whey-protein-drink.md) - [Limited-Edition Whey Protein Powders](https://www.trendhunter.com/trends/iso100-clear-protein.md) - [Lightly Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of.md) - [Tropical Protein Mixes](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate.md) - [Clear Protein Powders](https://www.trendhunter.com/trends/clear-protein-powder.md) - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md) - [Flavorful Clear Protein Brands](https://www.trendhunter.com/trends/clear-protein.md)