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# Subtle Biker GPS Systems
The Schwinn CycleNav Issues Audio Directions and Tracks Ride Data

By Michael Hines | Published 2014-01-11 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/schwinn-cyclenav
References: [gizmag](http://www.gizmag.com/schwinn-cyclenav-bicycle-navigation/30327/) & [schwinnbikes](http://www.schwinnbikes.com/usa/gear/extras/cyclenav)

The [Schwinn](https://www.trendhunter.com/trends/ridgewood-29) CycleNav is a new gadget that aims to give bikers a sense of direction. The directional device links to your smartphone via Bluetooth and works using the CycleNav app. Using the app, you can program a route into the CycleNav, including waypoints. The device then directs you where to go using turn signals and audio commands. If you miss a command, you can simply press a button on the Schwinn CycleNav to hear it again.

In addition to telling you where to go, the CycleNav app keeps track of your [ride statistics](https://www.trendhunter.com/trends/garmin-edge-mtb), including your distance, the length of your ride and how many calories you burned. The Schwinn CycleNav features a [built-in headlight](https://www.trendhunter.com/trends/cycling-headlight) and has a battery life of 10 hours. It will be sold for $60 and will be released in spring 2014.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 13% | Activity: 43% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Smartphone-connected Biking Gadgets:** Disruptive innovation opportunity: Develop a biking gadget that integrates with a smartphone to enhance navigation and track ride data.
- **Audio-based GPS Directions for Bikers:** Disruptive innovation opportunity: Create a GPS system for bikes that uses audio commands and turn signals to guide riders on their routes.
- **Integration of Light and Directional Systems:** Disruptive innovation opportunity: Combine headlight functionality with directional systems to improve safety and navigation for cyclists.

### Who This Affects Most

- **Cycling Accessories:** Disruptive innovation opportunity: Design new accessories for cyclists that enhance navigation and improve their overall biking experience.
- **Fitness Technology:** Disruptive innovation opportunity: Develop fitness technology devices that integrate with biking gadgets to provide comprehensive ride statistics and health tracking.
- **Smartphone Accessories:** Disruptive innovation opportunity: Create smartphone accessories that cater specifically to cyclists, enhancing their navigation and safety while riding.

## Related on Trend Hunter

- [Advanced Cycling Computers](https://www.trendhunter.com/trends/cycling-computers.md)
- [Connected Cyclist Radar Systems](https://www.trendhunter.com/trends/bryton-gardia-r300l.md)
- [Quad-Purpose Cycling Devices](https://www.trendhunter.com/trends/cycling-devices.md)
- [Cycling Performance Trackers](https://www.trendhunter.com/trends/cyclehud.md)
- [Connected Cyclist Navigation Computers](https://www.trendhunter.com/trends/garmin-edge-explore-2.md)
- [GPS Cycling Computers](https://www.trendhunter.com/trends/gps-cycling-computers.md)
- [Sensor-Packed Cycling Computers](https://www.trendhunter.com/trends/wahoo-elemnt-ace.md)
- [Motorcyclist Handlebar GPS Devices](https://www.trendhunter.com/trends/garmin-zmo-xt2.md)
- [Aftermarket Helmet HUD Devices](https://www.trendhunter.com/trends/soulrs-headsup-display.md)