# Schweppes Straightcut Soft Drinks For Adults By Cowbag | Published 2007-04-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/schweppes-straightcut-soft-drinks-for-adults References: [coca-cola](http://www.coca-cola.co.uk) Schweppes Straightcut is set for a May UK launch. Called a soft drink for adults, its a sparkling soft drink that comes in lemon, slimline lemon, grapefruit and mandarin and pomegranate and blueberry. **Implications** - The drink comes in bright and colorful packaging that makes it seem more kid friendly than it really is -- you definitely have to give Schweppes credit for putting together a truly attractive design for their product. It will be interesting to see if alcoholic fruit drinks like this can be successfully marketed to adults on a wide scale. Needless to say this is one kind of fruit punch that need not be spiked in order to get people tipsy. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Sparkling Soft Drinks:** Opportunity for developing more adult-oriented sparkling soft drinks with attractive packaging designs. - **Alcoholic Fruit Drinks:** Potential for expanding the market of alcoholic fruit drinks that can be successfully marketed to adults on a wide scale. - **Colorful Packaging:** Opportunity to create visually appealing packaging designs for adult-oriented beverages. ### Who This Affects Most - **Beverage:** The beverage industry can explore the development of more adult-oriented sparkling soft drinks and alcoholic fruit drinks. - **Packaging:** The packaging industry has the potential to cater to the demand for visually appealing packaging designs for adult-oriented beverages. - **Marketing:** Marketers can seize the opportunity to successfully promote and market alcoholic fruit drinks to a wider adult audience. ## Related on Trend Hunter - [Elevated Low-Calorie Soda Ranges](https://www.trendhunter.com/trends/schweppes-sodas.md) - [Soda Brand Canned Cocktails](https://www.trendhunter.com/trends/schweppes-mix.md) - [Tropically Flavored Summertime Sodas](https://www.trendhunter.com/trends/schweppes-tropical-soda.md) - [Effervescent Italian Fruit Drinks](https://www.trendhunter.com/trends/sanpellegrino-tastefully-light.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md)