# Coquettish Beverage Campaigns These Schweppes 'Make a Cocktail' Ads Personify Frisky Drinks By Amelia Roblin | Published 2012-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/schweppes-make-a-cocktail-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/schweppes_make_a_cocktail_2) & [grey](http://www.grey.com/israel/) The safe and boring version of these [Schweppes](https://www.trendhunter.com/trends/schweppes-mix) 'Make a Cocktail' ads would picture a bottle of Schweppes and a bottle of some generic liquor being poured together into an empty glass. While this may be the scenario that the company encourages of its consumers, the simple act of [mixing drinks](https://www.trendhunter.com/trends/stgermain-campaign) is much more interesting when it's made into a story. ACW Grey advertising of Tel Aviv, Israel, is responsible for this pair of [lighthearted prints](https://www.trendhunter.com/trends/aviation-gin-commercial). Both employ digital illustration to render bottled beverages as animated characters, with each assuming either male or female qualities. The first of the Schweppes 'Make a Cocktail' ads pictures a burly bottle of whiskey fixing a car as a flirty ginger ale enters and swoons at the sight. "Things are about to get interesting," when a rock star tonic water approaches an enamored gin flight attendant. Magic will surely happen should they mix. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Animated Beverage Ads:** Using digital illustration to bring bottled beverages to life, these ads showcase the potential for animated marketing campaigns. - **Character Personification in Advertising:** By giving bottled beverages human-like qualities, advertisers can create engaging and memorable campaigns that resonate with consumers. - **Storytelling in Cocktail Marketing:** Turning the simple act of mixing drinks into a narrative can make cocktail marketing more interesting and captivating to consumers. ### Where This Applies - **Beverage Industry:** The beverage industry can embrace animated marketing campaigns to promote their products and create unique brand identities. - **Advertising Industry:** There is an opportunity for the advertising industry to explore the use of character personification in campaigns to enhance brand messaging and consumer connection. - **Hospitality Industry:** Hotels, bars, and restaurants can leverage storytelling in their cocktail marketing to create immersive experiences and differentiate themselves from competitors. ## Related on Trend Hunter - [Social Persona-Liked Whisky Cocktails](https://www.trendhunter.com/trends/social-persona.md) - [Bar Cart Mascots](https://www.trendhunter.com/trends/new-ad-series.md) - [Soda Brand Canned Cocktails](https://www.trendhunter.com/trends/schweppes-mix.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Two-Step Spritz Campaigns](https://www.trendhunter.com/trends/make-it-pop-gordons-spritz-edition.md) - [AI-Created Campaign Images](https://www.trendhunter.com/trends/martini.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md)