# Deeply Citrusy Tonic Waters Schweppes Grapefruit Slimline Tonic is Arriving Ahead of Summertime By Michael Hemsworth | Published 2022-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/schweppes-grapefruit-slimline-tonic References: [foodbev](https://www.foodbev.com/news/schweppes-adds-new-flavour-to-tonic-water-range/) & [schweppesus](https://www.schweppesus.com)  The [Schweppes](https://www.trendhunter.com/trends/schweppes-sodas) Grapefruit Slimline Tonic is being launched by The [Coca-Cola Company](https://www.trendhunter.com/trends/tic-tac-sprite) in the UK to provide consumers with a way to get ready for warm weather entertaining with a premium sparkling refreshment. The tonic water is characterized by its deeply citrus flavor profile that is dry and crisp to boot, which will make it a perfectly balanced option when used in cocktails and mocktails alike. The product was developed by the brand in response to changing drinking habits and continued interest in grapefruit-flavored refreshments. The Schweppes Grapefruit Slimline Tonic is arriving at Asda locations in the UK where consumers can pick it up in one-liter bottles that are priced at £1.60 each. The product is arriving ahead of the busy summertime entertaining months when it's likely to be a hit with or without alcohol. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Citrus-flavored Drinks:** Opportunity for beverage companies to create more premium and sophisticated citrus-flavored drinks for the summer months. - **Low-calorie Mixers:** Opportunity for beverage companies to create and market low-calorie versions of popular mixer drinks like tonic water. - **Cocktail and Mocktail Culture:** Opportunity for brands to cater to the rising demand for sophisticated and creative cocktail and mocktail options for at-home entertaining. ### Sectors Adopting This - **Beverage:** Beverage companies can capitalize on changing drinking habits and preferences with new and unique drink offerings. - **Retail:** Retailers can benefit from stocking a variety of premium mixers and drinks to cater to the rising demand for at-home cocktail and mocktail culture. - **Hospitality:** Restaurants and bars can incorporate unique and sophisticated citrus-flavored drinks and low-calorie mixers in their menus to offer customers a premium cocktail experience. ## Related on Trend Hunter - [Elevated Low-Calorie Soda Ranges](https://www.trendhunter.com/trends/schweppes-sodas.md) - [Tropically Flavored Summertime Sodas](https://www.trendhunter.com/trends/schweppes-tropical-soda.md) - [Soda Brand Canned Cocktails](https://www.trendhunter.com/trends/schweppes-mix.md) - [Citrusy Passionfruit Tonic Waters](https://www.trendhunter.com/trends/fevertree-tonic-water.md) - [Tropical Pressed Fruit Refreshments](https://www.trendhunter.com/trends/crawston-press-pineapple-grapefruit.md) - [Specialty Citrus Cocktail Mixers](https://www.trendhunter.com/trends/fevertree-spanish-clementine-tonic-water.md) - [Grapefruit-Inspired Non-Alcoholic Beverages](https://www.trendhunter.com/trends/grapefruit-fizz.md) - [Zesty Citrus Soda Refreshments](https://www.trendhunter.com/trends/cocacola-lime.md) - [Cocktail-Ready Grapefruit Gins](https://www.trendhunter.com/trends/beefeater-grapefruit.md)