# Bubbly Underwater Ads The Schweppes Campaign Features Artistic Grayscale Photography By Meghan Young | Published 2012-11-30 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/schweppes-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/schweppes-boost-dream-love/) & [mknorway](http://mknorway.com) The [Schweppes](https://www.trendhunter.com/trends/schweppes-sodas) campaign takes to the water to show just how much people will revel in the brand's refreshing, thirst-quenching drink. Appropriately bubbly, the images could have taken a more lighthearted approach, but the artistic black and white shots in the Schweppes campaign are in line with the sophisticated image this brand has maintained over the years. Conceived and executed by MK, an ad agency based in Oslo, Norway, the Schweppes campaign revolves around the words 'boost,' 'dream' and 'love' to describe the relationship between the drinker and the taste of the drink. These words are visualized through the dance-like movements of the [model submerged underwater](https://www.trendhunter.com/trends/tom-daley-and-malibu). The Schweppes campaign was art directed by Doffen Trellevik, Ole Færøvik and Armando Zuniga with creative direction by Armando Zuniga and photography by Adam Taylor. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Underwater Advertising:** Disruptive innovation opportunity: Explore the use of underwater environments as a unique and captivating advertising medium. - **Artistic Grayscale Photography:** Disruptive innovation opportunity: Combine artistic photography techniques with commercial advertising to create visually stunning and impactful campaigns. - **Emotional Branding:** Disruptive innovation opportunity: Utilize emotional connections and storytelling in advertising to cultivate a strong brand identity and resonate with consumers. ### Industries Being Reshaped - **Beverage:** Disruptive innovation opportunity: Experiment with unconventional advertising approaches to differentiate beverage brands in a competitive market. - **Advertising/marketing:** Disruptive innovation opportunity: Embrace innovative and visually appealing advertising techniques to capture audience attention and enhance brand perception. - **Photography:** Disruptive innovation opportunity: Incorporate artistic photography styles into commercial projects to attract clients seeking unique and impactful visuals for their campaigns. ## Related on Trend Hunter - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Energetic Filtered Water Campaigns](https://www.trendhunter.com/trends/taste-over-everything.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Sensory Sparkling Water Campaigns](https://www.trendhunter.com/trends/perrier-feel-the-flavor.md) - [Swimming-Themed Soda Campaigns](https://www.trendhunter.com/trends/this-is-my-taste-campaign.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)