# Infomercial-Mocking Hair Ads Schwarzkopf Stylemet Campaign Introduces a Bad Hair Day Hairpiece By Katherinev123 | Published 2012-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schwarzkopf-stylemet References: [popsop](http://popsop.com/57720) & [stylemet](http://www.stylemet.com/) If you've ever had a bad hair day, then the [Schwarzkopf](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat) Stylemet is for you! This helmet hairpiece -- it's a wig and a hat at the same time! -- will solve all your bad-coif problems and is versatile enough to wear from work to the club. Of course, there really is no such thing as the Schwarzkopf Stylemet. The haircare brand created a series of [funny mockeries of late-night infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial) to promote its Taft 'FULL ON' line of products. The humorous ads showcase this strange accessory using funny and cheap-looking graphics that are typical of old school infomericals. At the end of each ad, however, the subject realizes that Schwarzkopf's Taft products work much better to solve her bad hair day woes. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Infomercial Parodies:** Schwarzkopf showed that humorous infomercial parodies can effectively promote a product. - **Versatile Hair Accessories:** The popularity of the Schwarzkopf Stylemet suggests that consumers may be interested in multifunctional hair accessories. - **Humorous Advertising:** The success of Schwarzkopf's funny ads highlights the potential for humorous and self-deprecating advertising. ### Where This Applies - **Beauty and Personal Care:** There is a potential for creating versatile hair accessories within the beauty and personal care industry. - **Advertising:** Companies in the advertising industry may consider using humor and parody as a way to promote products. - **Fashion:** The fashion industry could explore the potential for multifunctional accessories that combine both fashion and function. ## Related on Trend Hunter - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Hair Hotline Campaigns](https://www.trendhunter.com/trends/john-frieda-hot-hair-hotline.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Sporty Wig Adhesives](https://www.trendhunter.com/trends/wonder-lace-bond-sport-edition.md)