# Pearl-Infused Hair Color The Schwarzkopf color ULTIME Collection Brings Shine and Softness By Meghan Young | Published 2016-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schwarzkopf-color-ultime References: [schwarzkopf](http://www.schwarzkopf.ca/skca/en/home/brands/color/colorUltime.html) The Schwarzkopf color ULTIME line provides women with an option that that focuses as much on rich hues as it does on shine and softness. This is due in large part to the use of its Intensive Care Elixir that comes complete with pearl essence. Available in 22 vibrant shades, the Schwarzkopf color ULTIME line is true-to-color, which means people gets exactly what they expect. Developed with Claudia Schiffer, the Schwarzkopf color ULTIME line brings her insights from runway shows and fashion photoshoots to the hair expertise of Schwarzkopf for vibrant, long-lasting luxuriously shining color that defies grays. People will appreciate the well-rounded efforts of the product, which focuses as much on the feel of the hair as it does on the look. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Pearl-infused Hair Color:** The trend of using pearl essence in hair color provides an innovative way to achieve vibrant and long-lasting shine. - **True-to-color Hair Products:** The trend of offering true-to-color hair products ensures that consumers get the exact color they expect, eliminating disappointment and the need for color corrections. - **Fashion Collaboration in Hair Care:** The trend of collaborating with fashion icons like Claudia Schiffer brings fresh insights from runway shows and fashion photoshoots to hair care, resulting in luxurious and on-trend hair color. ### Who This Affects Most - **Hair Care:** The hair care industry can capitalize on the trend of using pearl essence and true-to-color formulas to offer innovative, high-quality hair coloring products. - **Beauty and Personal Care:** The beauty and personal care industry can benefit from the trend of fashion collaborations, creating synergistic partnerships to bring fashion-forward hair color and styling products to consumers. - **Fashion:** The fashion industry can explore opportunities in hair care collaborations, leveraging their expertise to inspire and co-create hair color collections that complement fashion trends and styles. ## Related on Trend Hunter - [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Specific Haircare Lines](https://www.trendhunter.com/trends/silverist-haircare.md) - [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Luxe Haircare Line Expansions](https://www.trendhunter.com/trends/oribe-supershine-collection.md) - [Ammonia-Free Hair Colors](https://www.trendhunter.com/trends/color-art-fresh-line.md) - [Ultra Smoothing Hair Lines](https://www.trendhunter.com/trends/ultimate-smooth.md)