# D2C Frozen Pizzas Schwan’s Company is Debuting Two Offerings That Arrive to the Doorstep By Michael Hemsworth | Published 2023-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/schwans-company References: [snackandbakery](https://www.snackandbakery.com/articles/108163-schwans-company-debuts-direct-to-consumer-frozen-pizza-offerings) & [freschetta](https://www.freschetta.com/collections/buy-online)  Schwan’s Company has announced it will be offering direct-to-consumer frozen pizzas in a bid to help enjoy a rich, premium product without having to head to the grocery store. The pizzas come in two varieties including [Hearth & Fire](https://www.trendhunter.com/trends/hearth-oven-short-rib-lasagna) and [Freschetta](https://www.trendhunter.com/trends/freschetta), which can both be ordered online before being shipped to consumers on dry ice. Shoppers can expect to receive their pizzas within two days, depending on their location. The [D2C](https://www.trendhunter.com/trends/antoninas-glutenfree) capability was developed by the brand with the help of industry experts related to packaging, warehousing, logistics and sustainability. Schwan’s Company is offering 10% off along with free shipping for new customers for a limited time only by using the promo code FIRST10 at checkout. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 46% | Activity: 71% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **D2C Frozen Pizzas:** The rise of direct-to-consumer frozen pizzas is disrupting traditional retail models and creating opportunities for companies to offer customized and convenient options for customers. - **Premium Convenience Foods:** The trend of premium convenience foods like frozen pizzas is creating disruptive innovation opportunities for companies to meet consumer demand for high-quality products that can be enjoyed at home. - **E-commerce Food Delivery:** The growth of e-commerce food delivery is disrupting the traditional restaurant industry and creating opportunities for companies to expand their reach and offer new products to consumers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is adapting to the rise of e-commerce and direct-to-consumer delivery services by developing disruptive innovations to meet consumers' new habits and needs. - **Logistics and Transportation:** The logistics and transportation industry is playing a crucial role in the rise of direct-to-consumer delivery services, creating opportunities for disruptive innovation in packaging, warehousing, and shipping. - **Retail:** The traditional retail industry, especially grocery stores and restaurants, is facing disruption from the rise of e-commerce and direct-to-consumer delivery services, leading to new opportunities for companies to adapt and innovate. ## Related on Trend Hunter - [Pre-Fired Frozen Pizzas](https://www.trendhunter.com/trends/schwans-hearth-fire-pizzas.md) - [Frozen Wood-Fired Pizzas](https://www.trendhunter.com/trends/digiorno-wood-fired-style-crust-pizza.md) - [Accessible Artisan Frozen Pizzas](https://www.trendhunter.com/trends/doughboys-pizza.md) - [Ready-to-Bake Pizza Products](https://www.trendhunter.com/trends/home-chef-products.md) - [Thick Detroit-Style Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-detroit-style.md) - [Neapolitan-Inspired Frozen Pizza Ranges](https://www.trendhunter.com/trends/dr-oetker-suprema.md) - [Extra-Crispy Frozen Pizzas](https://www.trendhunter.com/trends/detroit-style-pizza.md) - [Frozen Detroit-Style Pizzas](https://www.trendhunter.com/trends/rustica.md) - [Dedicated Pizza Brands](https://www.trendhunter.com/trends/the-mean-tomato.md)