# Preppy Pennant Cushions These Home Team Pennant Pillows Have Some Serious School Spirit By Michael Hemsworth | Published 2012-12-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/schoolhouse-electric-company References: [schoolhouseelectric](http://www.schoolhouseelectric.com/inspiration/shop-by-collection/victory-regalia-collection/home-team-pennant-pillows.html) College sporting events pack some serious fun and the Schoolhouse Electric and Supply [pennant pillows](https://www.trendhunter.com/trends/rocknots-new-game-day-collection) help bring some of that school spirit home. Shaped after home team pennants, the pillows each feature the name of a different team and are fashioned in a rather regal respect. The collection is a collaboration between Schoolhouse Electric & Supply Co. and Christine Schmidt of [Yellow Owl Workshop](https://www.trendhunter.com/trends/handcrafted-hammock), which is why the collection exudes a genuine touch of community. Each pillow is crafted in Portland, Oregon by a letterman jacket company that only adds to the rustic, hometown charm. Made from fine wool, each pillow features [rustic stitching](https://www.trendhunter.com/trends/pillow-cover) that adds texture to the lettering and a certain level of depth to the smaller details. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Home Team Pennant Pillows:** Innovative home decor trend that taps into college sporting events and school spirit, offering opportunities for customizable and personalized designs. - **Regal Schoolhouse Collaboration:** Growing trend of collaborations between local artists and established brands, providing unique and community-driven products for consumers. - **Rustic Stitching and Fine Wool:** Increasing demand for high-quality materials and craftsmanship in home textiles, offering opportunities for artisanal and sustainable brands. ### Industries Being Reshaped - **Home Decor:** Disruptive innovation opportunities include incorporating technology-enabled customization options and sustainable manufacturing practices. - **Art and Design:** Opportunities exist for artists and designers to collaborate with established brands, creating unique and limited-edition products. - **Textile Manufacturing:** Potential for innovative brands to differentiate themselves by using fine wool and implementing small-scale, local production methods. ## Related on Trend Hunter - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Pride-Supporting Sleep Series](https://www.trendhunter.com/trends/rainbow-throw.md) - [Updated Collegiate Blankets](https://www.trendhunter.com/trends/alphabeta-blanket-1.md) - [Emotive Plush Sunflower Pillows](https://www.trendhunter.com/trends/talking-terps.md) - [College-Inspired Footwear Capsules](https://www.trendhunter.com/trends/collegiate-footwear-collection.md) - [Sports Team-Inspired Slipper Designs](https://www.trendhunter.com/trends/teams-collection.md) - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md) - [Exuberant Love-Inspired Pillows](https://www.trendhunter.com/trends/laura-dro-designs.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md)