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# Rebellious School-Defying Fashion
Sky Ferreira Channels a Punk Attitude for the ASOS Taps Cover

By  | Published 2013-06-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/schooldefying
References: [fashiongonerogue](http://fashiongonerogue.com/asos-taps-sky-ferreira-for-july-2013-cover-shoot-by-jason-lee-parry/) & [asos](http://www.asos.com/Fashion-Trends/Cat/pgecategory.aspx?cid=17154)

Singer Sky Ferreira proves she's a rebellious school-defying celebrity in her new cover photo shoot for ASOS Taps. Centered around a classic yellow school bus, this shoot depicts Ferreira wreaking havoc throughout the [elementary school setting](https://www.trendhunter.com/trends/back-to-drama-school). She stands on the bus's seats, punches its ceiling and leans out of the window holding a sign reading: "Flash me."

The 20-year-old singer is known for her quirky music which is complemented by her equally [quirky outfits](https://www.trendhunter.com/trends/wildest-ones-yet) in the ASOS Taps cover shoot. Ferreira wears a bright yellow sweatshirt that says "Adults suck then you are one," claiming that kids spend their lives hating adults until they reluctantly become one.

This ASOS Taps cover shoot is a fun and high-energy spread that does a great job of complementing the [rebellious style](https://www.trendhunter.com/trends/people-will-talk) of the brand's clothing with an equally wacky celebrity. With this shoot Sky Ferreira proves that you don't have to go to school to learn how to make a bold statement.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 71% | Activity: 18% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Rebellious Celebrities:** Disruptive innovation opportunity for fashion brands to collaborate with rebellious and unconventional celebrities to create edgy and bold campaigns.
- **Anti-establishment Fashion:** Disruptive innovation opportunity for fashion brands to create clothing with anti-establishment messages that resonate with younger generations' values of rebellion and non-conformity.
- **Quirky Fashion Shoots:** Disruptive innovation opportunity for fashion brands to create playful and fun photo shoots that embrace unconventional settings and high-energy celebrity personalities.

### Sectors Adopting This

- **Fashion:** Fashion brands can capitalize on the trend of rebellious anti-establishment fashion and embrace unconventional celebrity collaborations to appeal to younger generations.
- **Entertainment:** Entertainment companies can collaborate with quirky celebrities to create edgy and bold content that resonates with younger audiences' values of rebellion and non-conformity.
- **Marketing:** Marketing agencies can use the trend of quirky fashion shoots and anti-establishment messages to create bold and memorable campaigns that resonate with younger generations' values of rebellion and non-conformity.

## Related on Trend Hunter

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