# Streamlined School Supply Drives Clorox's Charitable Drive Aims to Support School Supply Shopping By Rahul Kalvapalle | Published 2016-07-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/school-supply-shopping References: [prnewswire](http://www.prnewswire.com/news-releases/the-clorox-company-partners-with-donorschooseorg-to-provide-100000-to-schools-in-need-300300981.html) & [cloroxforschools](https://www.cloroxforschools.com/) School supply shopping is a particularly stressful task for teachers, particularly those who are forced to pay out of their own pockets to equip their classrooms due to a lack of funding support from their school districts. In order to ease the burden on these teachers, the [Clorox Company](https://www.trendhunter.com/trends/employee-volunteer) has partnered up with the charitable website [DonorsChoose](https://www.trendhunter.com/trends/expand-book-access) to provide $100,000 to schools in need. The project allows customers to donate and then have their contributions matched dollar-for-dollar by Clorox. Additionally, customers who spend $5 or more on a purchase will receive $1 that they can donate or redeem for discounts off future purchases. This customer-focused charitable drive will be supplemented by pop-up shops in low-income areas of Chicago and Philadelphia that will support free distribution of school supplies and products, so that some teachers and students can stop worrying about [school supply shopping](https://www.trendhunter.com/trends/target-backtoschoolidays) altogether. This charitable drive is a great example of a multi-pronged corporate social responsibility approach that involves customers in different ways. 00,000 in donations) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Streamlined School Supply Donation:** Clorox's successful charitable donation project for schools provides efficient distribution of school supplies to students and encourages customer engagement. - **Customer-focused Charitable Drive:** Clorox's charitable drive incentivizes customers with a redemption program and matches dollar-for-dollar donations to benefit schools in need. - **Multi-pronged Corporate Social Responsibility:** Clorox's partnership with DonorsChoose and pop-up shops for school supply distribution provides a comprehensive solution to support schools, teachers and students in need. ### Industries Being Reshaped - **Consumer Goods:** Consumer goods companies can participate in charitable drives to create customer engagement and make a difference to those in need. - **Education:** Tech companies in education can look to create innovative solutions to streamline school supply shopping and donation initiatives. - **Non-profits and Charities:** Non-profit organizations and charities can build partnerships with corporate companies to address social issues like education inequality. ## Related on Trend Hunter - [Employee Volunteer Services](https://www.trendhunter.com/trends/employee-volunteer.md) - [Affordable Back-To-School Campaigns](https://www.trendhunter.com/trends/annual-backtoschool-promotion.md) - [Anniversary-Celebrating Educational Initiatives](https://www.trendhunter.com/trends/jenna-bush-hager.md) - [Community-Focused Fundraising Campaigns](https://www.trendhunter.com/trends/communityfocused-campaign.md) - [Teacher-Supporting Back-to-School Campaigns](https://www.trendhunter.com/trends/backtoschool-campaign.md) - [Educator-Supporting Fruit Snack Campaigns](https://www.trendhunter.com/trends/give-fruitfully.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Hygiene-Focused Fundraisers](https://www.trendhunter.com/trends/hygiene-for-hope.md) - [Supportive Scholastic Retailer Funds](https://www.trendhunter.com/trends/aldi-backtoschool-fund.md)