# Positivity-Crushing Photographers 'School Portrait' by Nick Scott is Charmingly Funny By Katherinev123 | Published 2011-12-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/school-portrait-by-nick-scott References: [adweek](http://www.adweek.com/adfreak/crossroads-director-delivers-charming-school-portrait-film-136942) & [huffingtonpost](http://www.huffingtonpost.com/2011/12/02/school-portrait-film_n_1126103.html) 'School Portrait' by Nick Scott, director from Crossroads Films, is a [funny video](https://www.trendhunter.com/trends/switzerland-is-fake) showing how even a true cynic has hope. Produced by Michael Berliner, this [short and charming comedy](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep), which received 700,000 in four days, centers on a jaded school portrait photographer who cruelly bombards his little subjects with negative "reality checks." He tells one little boy to repeat after him, "The banking crisis means I'll never afford a home." He then goes on to tell a [little girl](https://www.trendhunter.com/trends/where-are-you-going) the crushing news that "there isn't a pet heaven." At the end of School Portrait by Nick Scott, a little red-headed girl just won't stop smiling, no matter what terrible things the photographer dishes out. Director Scott had this to say about the film: "Sadly, much of what is said to the kids is indicative of the pretty gloomy future facing their generation. But hopefully the film shows that no matter how cynical you are, there are always things that can give us hope." The success of School Portrait has inspired Scott to create a social media contest seeking subjects to be part of a School Portrait remake. To enter, just Tweet your school photo along with the hashtag #schoolportrait. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Positive Reinforcement:** Using positive messages and gestures to uplift and inspire individuals in various contexts. - **Humor for Resilience:** Utilizing humor as a tool to cope with difficult situations and build resilience. - **Social Media Participation:** Engaging users through social media platforms to involve them in content creation and promotion. ### Industries Being Reshaped - **Photography:** Exploring innovative approaches in photography to capture genuine emotions and create impactful visual stories. - **Film and Entertainment:** Integrating comedy and uplifting narratives to engage audiences and spread positive messages. - **Social Media and Marketing:** Leveraging social media platforms for interactive contests and user-generated content to enhance brand engagement. ## Related on Trend Hunter - [Bravery-Celebrating Short Films](https://www.trendhunter.com/trends/all-is-beauty.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Child-Friendly Camera Concepts](https://www.trendhunter.com/trends/camera-for-kids.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md)