# College-Ruled Toilet Paper ‘Think' Campaign Encourages Brainstorming Anywhere By Elsa Blaine | Published 2009-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/school-of-visual-arts-think-campaign References: [toxel](http://www.toxel.com/inspiration/2009/03/08/school-of-visual-arts-think-campaign/) & [schoolofvisualarts.edu](http://www.schoolofvisualarts.edu/) This recent [ad campaign](https://www.trendhunter.com/trends/legitimate-you) dubbed ‘Think’ is for the [School of Visual Arts](https://www.trendhunter.com/trends/around-the-worlds) in New York City. The idea behind the promotion for the college is to encourage ideastorming at any time. The lined toilet paper, tray liners, sugar packages, and napkins give you a place to conveniently and neatly write any brilliant thoughts that may come into your mind. Whether you are at the deli, [the cafeteria](https://www.trendhunter.com/trends/the-lunchables-effect) or even while you are in the loo, they’ve got you covered. I just wonder if the ad agency KNARF of New York, who created the campaign, has thought about where they would store the required writing instruments, especially in the washroom stall. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Creating interactive and unconventional advertising campaigns that engage and involve consumers in a unique way, such as providing creative writing spaces on everyday items. - **Smart Writing Surfaces:** Developing innovative surfaces or materials that allow for convenient writing and note-taking in various locations, such as lined toilet paper or tray liners. - **Idea Generation Culture:** Promoting a culture of ideastorming and creative thinking by providing accessible spaces and tools for individuals to jot down their thoughts anytime and anywhere. ### Sectors Adopting This - **Marketing and Advertising:** Opportunity for advertising agencies and marketers to think outside the box and create unique promotional campaigns that actively involve consumers. - **Consumer Goods:** Opportunity for manufacturers to explore new product designs and materials that combine functionality and creativity, like lined toilet paper or other innovative writing surfaces. - **Education:** Opportunity for educational institutions to encourage creative thinking and innovation by incorporating unconventional tools and spaces for idea generation in their campuses. ## Related on Trend Hunter - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Back-To-School Promotional Winter Campaigns](https://www.trendhunter.com/trends/backtoschool-promotion1.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Vengeful Toilet Paper Campaigns](https://www.trendhunter.com/trends/flush-your-ex.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Analog Creativity-Inspired Installations](https://www.trendhunter.com/trends/unleash-your-genius.md) - [Three-in-One Writing Utensils](https://www.trendhunter.com/trends/tp-pen.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)