# Sardonic Book Bags The 'Emotional Baggage' Tote from the School of Life is Tongue-in-Cheek By Rebecca Byers | Published 2015-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/school-of-life References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/personal/emotional-baggage-tote-from-the-school-of-life/) & [theschooloflife](http://www.theschooloflife.com/shop/emotionalbaggage/) The darkly clever 'Emotional Baggage' tote bag from the [School of Life](https://www.trendhunter.com/trends/shampoo-bar1) is a tongue-in-cheek reference to what we're all actually carrying around. The tote is available olive green and navy blue. The School of Life is a London-based organization founded by philosopher Alain de Botton and former curator of the [Tate Modern](https://www.trendhunter.com/trends/ithell-colquhoun) Sophie Howarth. In addition to a variety of literature and art-inspired modern self-help books, the School of Life offers programs and services related to the expansion of one's mind and the enrichment of one's inner life. The comical [graphic tote](https://www.trendhunter.com/trends/le-creuset-4) is an example of self-deprecating fashion that speaks to the modern individual's tendency to embrace psych-based views of the development of the self. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Self-deprecating Fashion:** The 'Emotional Baggage' tote from the School of Life exemplifies the potential for self-deprecating fashion to spread. - **Psych-based Views:** The popularity of the School of Life's 'Emotional Baggage' tote highlights the rise of psych-based views of self-development. - **Literary-inspired Accessories:** The School of Life's 'Emotional Baggage' tote represents the potential for literary-inspired accessories to gain popularity. ### Who This Affects Most - **Fashion and Apparel:** The rise of self-deprecating fashion presents innovative opportunities for the fashion and apparel industry. - **Publishing and Literature:** The popularity of the School of Life's literature and art-inspired self-help books speaks to the potential for innovative publishing and literature strategies. - **Psychotherapy and Counseling:** The 'Emotional Baggage' tote's popularity highlights the potential for innovative psychotherapy and counseling approaches that embrace psych-based views of the self. ## Related on Trend Hunter - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Playful Statement Grocery Bags](https://www.trendhunter.com/trends/trollex.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Emotional Exploration Plushes](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys.md) - [Cartoon-Inspired Iconic Totes](https://www.trendhunter.com/trends/canvas-tote-bag.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Yoga-Friendly Tote Bags](https://www.trendhunter.com/trends/built-for-athletes-tote-bag.md) - [Vibrant Butterfly Bags](https://www.trendhunter.com/trends/tyler-mcgillivary-2.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md)