# Problem-Solving Scholarships The School of Communication Arts is Looking for Creative Candidates By Gil Cohen | Published 2013-07-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/school-of-communication-arts References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/school-of-communication-arts-2-0-problem/) & [schoolcommunicationarts](http://schoolcommunicationarts.com/) Those interested in [winning a lucrative scholarship](https://www.trendhunter.com/trends/face-the-future-initiative) to the [School of Communication Arts](https://www.trendhunter.com/trends/colgio-de-santa-maria) in London will want to take a look at the latest campaign demonstrating just how to do so. Because of the school's reputation for creativity and ingenuity, only the most creative problem-solvers need apply, which is why the competition involves finding an everyday problem in your life and coming up with an intelligently inventive solution. Always losing your keys? Maybe it's time to get a keyring nipple piercing. Can't stand the bums hanging around your street corner? Rally the local alley cats to fight for your cause. The School of Communication Arts campaign uses a [cartoon format](https://www.trendhunter.com/trends/canva-spotlights) to draw in curious readers. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Problem-solving Creativity:** Opportunity for disruptive innovation in developing creative solutions to everyday problems. - **Interactive Campaigns:** Opportunity for disruptive innovation in engaging audiences through interactive and visually appealing campaigns. - **Scholarship Competitions:** Opportunity for disruptive innovation in designing unique scholarship competitions to attract talented individuals. ### Who This Affects Most - **Education:** Opportunity for disruptive innovation in incorporating problem-solving and creativity into educational programs. - **Advertising and Marketing:** Opportunity for disruptive innovation in creating interactive campaigns that captivate audiences and promote brands. - **Creative Arts:** Opportunity for disruptive innovation in recognizing and supporting creative individuals through unique scholarship competitions. ## Related on Trend Hunter - [Billboard Design Competitions](https://www.trendhunter.com/trends/halo-burger-billboard.md) - [Europe-Focused Global Leader Campaigns](https://www.trendhunter.com/trends/step-into-the-map.md) - [Beer Brand Bursaries](https://www.trendhunter.com/trends/pilsner-tuition-tab.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Spelling-Error Campaigns](https://www.trendhunter.com/trends/jimmy-deans.md) - [Candy-Inspired School-Centric Campaigns](https://www.trendhunter.com/trends/smarties-u.md)