# Bored Student Editorials The School Daze Fashion Story for The Ones 2 Watch is Geek-Chic By Jana Pijak | Published 2014-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/school-daze References: [theones2watch](http://www.theones2watch.com/newwave/15410) & [theones2watch](http://www.theones2watch.com/newwave) Models Almantas Petkunas, Dmitry Brylev and a slew of others star in the 'School Daze' editorial exclusive for web fashion publication, The Ones 2 Watch. The model group is captured by photographer Xi Sinsong's lens while posing amidst a classroom-inspired studio setting. Channeling a group of [rebellious students](https://www.trendhunter.com/trends/hollywood-breakfast-club), the guys pose in academic-inspired fashions and [geek-chic eyewear accessories](https://www.trendhunter.com/trends/back-to-drama-school) that are hand-picked by stylist Debbie Hsieh. Debbie dresses the models in a range of designer pieces from labels that include Tommy Hillfiger, Sandro and General Idea among others. The 'School Daze' editorial for The Ones 2 Watch features bored model subjects who appear in a daze while in the classroom. The geek-chic guys sport the latest in [collegiate menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) pieces that are both preppy and athletic-inspired. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 91% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Geek-chic Fashion:** Opportunity for designers to create academic and preppy athletic inspired looks that can appeal to a younger demographic. - **Classroom-inspired Settings:** Opportunity for event planners and photographers to create unique and immersive experiences by transforming spaces into academic settings. - **Rebellious Youth Trend:** Opportunity for marketers to target younger demographics with products and campaigns that tap into the current trend of youthful rebellion against traditional institutions. ### Industries Being Reshaped - **Fashion Industry:** Leaders in the fashion industry can capitalize on the geek-chic trend by designing relevant lines that appeal to younger consumers. - **Event Planning Industry:** Event planners can create immersive environments for clients by transforming spaces into academic settings inspired by the classroom. - **Marketing Industry:** Marketers can create campaigns targeting the younger generation by tapping into the current trend of youthful rebellion against traditional institutions. ## Related on Trend Hunter - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)