# Uplifting School Commercials Old Navy's School Commercial Shares a Message from Boys & Girls Clubs By Laura McQuarrie | Published 2015-08-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/school-commercial References: [marketingland](http://marketingland.com/old-navys-back-school-campaign-shows-means-unlimited-136835) & [oldnavy](http://www.oldnavy.com/unlimited) In preparation for the [back-to-school shopping season](https://www.trendhunter.com/trends/backtoschool-shopping), Old Navy asked Boys & Girls Clubs across North America to share what it means to them to be "Unlimited" for one of the brand's school commercials this year. The entire video is turned into a musical message that's [uplifting and empowering](https://www.trendhunter.com/trends/dove-super-bowl), reminding kids to be strong and brave, especially during the tough days that will inevitably happen. Stars of the one-take video include members from the AwesomenessTV [YouTube](https://www.trendhunter.com/trends/underfunded-school) channel that was launched as part of YouTube's Original Programming series. The #Unlimited shirts that are seen in the video will be sold through Old Navy and with each purchase, Old Navy will donate a portion of the sales to support the Boys & Girls Club of America and the Boys and Girls Clubs of Canada. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Musical Advertisements:** Disruptive innovation opportunity: Leveraging music in commercials to create uplifting and empowering messages that resonate with consumers. - **Social Responsibility Campaigns:** Disruptive innovation opportunity: Aligning brand advertising with donations to support charitable organizations, creating a positive impact on society. - **Influencer Marketing:** Disruptive innovation opportunity: Collaborating with popular influencers or YouTube channels to create engaging and impactful advertisements that appeal to younger audiences. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Incorporating charitable giving into retail sales to attract socially conscious consumers. - **Advertising:** Disruptive innovation opportunity: Expanding the use of music and storytelling in advertisements to create a deeper emotional connection with viewers. - **Non-profit:** Disruptive innovation opportunity: Partnering with brands to create integrated marketing campaigns that generate awareness and support for social causes. ## Related on Trend Hunter - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [Musical Back-to-School Campaigns](https://www.trendhunter.com/trends/tiktok-soundon.md) - [Supportive Back-to-School Campaigns](https://www.trendhunter.com/trends/2024-backtoschool-campaign.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Low-Cost Back-to-School Promotions](https://www.trendhunter.com/trends/dollar-general-backtoschool.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Inclusivity-Centric Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-survey.md) - [Branded Underfunded School Donations](https://www.trendhunter.com/trends/underfunded-school.md)