# Exuberant Printed Menswear The Poetics of Space Image Series for SCHON! Online is Visually Vivid By Jana Pijak | Published 2014-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schon References: [malemodelscene.net](http://www.malemodelscene.net/editorial/stephen-smith-oliver-lee-shipton-schon/) & [tomas-c-toth](http://tomas-c-toth.com) Stephen Smith stars in 'The Poetics of Space' image series for fashion publication SCHON! Online. The FM Agency London face channels a bohemian and poses in a disheveled but eccentrically elegant room. The model is captured by photographer Oliver Lee Shipton's lens while sporting an [opulent and patterned wardrobe](https://www.trendhunter.com/trends/hm-x-glenn-martens). Styling for SCHON! Online's 'The Poetics of Space' editorial is courtesy of Tomas C. Toth who works alongside hair stylist Rebecca C Amoroso and makeup artist Claudia Savage to transform Stephen's look. Exuding a youthful and [futuristic air](https://www.trendhunter.com/trends/the-future-is-not-set), this fashion story imagines an optimistic view of dystopia. Its model star poses in nomadic pieces that fuse old and new inspirations while matching a stunning set design by Frederica Hodgkinson and Luke Nash. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Printed Menswear:** Opulent and patterned wardrobe creates disruptive innovation opportunities for the fashion industry - **Bohemian Fashion:** Fusing old and new inspirations in nomadic pieces offers disruptive innovation opportunities for the fashion industry - **Youthful Dystopian Fashion:** Imagining optimistic views of dystopia provides disruptive innovation opportunities for the fashion industry ### Who This Affects Most - **Fashion:** The fashion industry can leverage opulent and patterned wardrobe, bohemian fashion, and youthful dystopian fashion trends to disrupt the market - **Photography:** Capturing the essence of nomadic fashion and youthful dystopian fashion offers disruptive innovation opportunities for photography industry - **Set Design:** Creating stunning set designs that fuse old and new inspirations can disrupt the industry, especially in fashion photography and film ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)