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# Exclusive Leather Looks
The Schon Magazine Wanted Editorial Features Tough Apparel

By Jordy E | Published 2013-01-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/schon-magazine-wanted
References: [schonmagazine](http://schonmagazine.com/2013/01/wanted/) & [schonmagazine](http://www.schonmagazine.com)

The Schon Magazine Wanted editorial displays model Jessiann Gravel in tight, [leather apparel](https://www.trendhunter.com/trends/rudsak-spring-collection) only. Schon's 19th edition will showcase the Wanted series, bringing highly constricting looks to the publication's widespread readership.

Photographer Pierre dal Corso zoomed in on Gravel for Wanted. Alongside dal Corso was stylist Emeline Pinot who chose to focus exclusively on rugged skirts, [reflective blazers](https://www.trendhunter.com/trends/rudsaks-cassie-sb) and full body suits.

Schon describes this production as "...a sleek peak into a more intense world." This vantage point is indeed what is offered here as Gravel appears markedly serious in each shot, seldom revealing a smile as she worked with dal Corso, Pinot and make up expert Rafael Pita who selected lipsticks and eye shadows informed by a [nude palette](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty).

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 60% | Activity: 73% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Leather Fashion:** Disruptive Innovation Opportunity: Develop sustainable and cruelty-free leather alternatives to meet the growing demand for ethical fashion.
- **Rugged Apparel:** Disruptive Innovation Opportunity: Create durable and functional clothing using innovative materials and smart textile technologies.
- **Intense Aesthetics:** Disruptive Innovation Opportunity: Explore new ways to incorporate intense and edgy aesthetics into various industries, such as interior design, graphic design, and advertising.

### Who This Affects Most

- **Fashion:** Disruptive Innovation Opportunity: Integrate technology into fashion design and manufacturing processes, enabling customization and personalization.
- **Sustainable Materials:** Disruptive Innovation Opportunity: Develop and commercialize eco-friendly materials to replace traditional materials in various industries, reducing environmental impact.
- **Beauty:** Disruptive Innovation Opportunity: Create bold and experimental makeup looks that cater to individuals seeking unique and unconventional beauty expressions.

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