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# Crazily Youthful Editorials
The Schon Magazine 'Robot Love' Photoshoot Stars Jessica and Abiah

By Meghan Young | Published 2014-06-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/schon-magazine-robot-love
References: [models](http://models.com/work/schn-magazine-robot-love-1/270802) & [schonmagazine](http://schonmagazine.com/)

There are no robots in the Schon Magazine 'Robot Love' editorial, nor any robotic allusions. Instead, the photoshoot boasts a crazy and youthful theme that could revolve around a young love or a playful friendship between two people who know how to have fun with their fashion.

The Schon Magazine 'Robot Love' editorial appears in the June 2014 issue of the publication. It stars model Jessica Strother and male model Abiah Hostvedt. Captured in studio surrounded by plastic covered walls and floors, the looks were put together by stylist Julien Alleyne, who could easily have referenced [sci-fi](https://www.trendhunter.com/trends/fendi-and-mad-architects) [Nickelodeon](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection) shows for inspiration. Of course, none of those child stars would be outfitted in pieces from the likes of Sonia Rykiel, The Row and Emporio Armani. Multi-colored hair perfected the luxe kiddish fashion.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 61% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Youthful Fashion:** The playful and crazy fashion for younger audiences can be an opportunity for designers to innovate on clothing decoration and form.
- **Studio Photography:** Studio photography, as opposed to location shoots, can be an unexplored field for photographers to play with space design and story-telling.
- **Colorful Hair Trends:** Multi-colored and vibrant hair colors can create new opportunities in the hair care and cosmetic industries to develop innovative formulas to achieve desired color results.

### Sectors Adopting This

- **Fashion Industry:** The fashion industry can explore playful themes and unconventional designs to cater to younger audiences who value edgy and daring fashion statements.
- **Photography Industry:** The photography industry can experiment with unique studio designs and imaginative themes to create editorial content that is creative and visually engaging.
- **Hair and Cosmetic Industry:** The hair and cosmetic industry can utilize emerging color trends like multi-colored hair to release innovative formulas and tools for customers to experiment with colorful hair looks.

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