# Hockey-Themed Editorials The Schon Magazine 'Penalty Kill' Photoshoot Stars Yulia Kharlapanova By Meghan Young | Published 2013-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schon-magazine-penalty-kill References: [fashiongonerogue](http://www.fashiongonerogue.com/yulia-kharlapanova-gets-seductive-schon-23-igor-oussenko/) & [schonmagazine](http://schonmagazine.com) Model Yulia Kharlapanova can be considered a hockey groupie in the Schon Magazine 'Penalty Kill' editorial. Dressed to the nines in order to impress the players, she strikes seductive poses that would easily distract them for the game. That, or she is the coach of every [hockey player's dream](https://www.trendhunter.com/trends/beard-in-a-box). Hitting the ice in [sheer black bodysuits](https://www.trendhunter.com/trends/zhilyova), textured pencil skirts and ruby red dresses, the brunette brings a smoldering heat that will surely melt the rink. Of course, she had help from stylist Eugene Ilina. Appearing in the winter issue of the magazine, the Schon Magazine 'Penalty Kill' editorial was shot by photographer Igor Oussenko. Hair stylist Yaroslav Olkov and [makeup artist](https://www.trendhunter.com/trends/juju-watkins) Kate Kudrina perfected the sexy looks featured throughout the Schon Magazine 'Penalty Kill' editorial with slick locks and dewy skin. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 68% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sports-themed Fashion Editorials:** There is an opportunity for designers and stylists to create fashion editorials that incorporate elements of popular sports and team culture, tapping into the intersection of fashion and sports. - **Athlete-inspired Makeup and Hair Trends:** Makeup artists and hairstylists can create looks that are inspired by athletes and sports, reflecting a growing interest in fitness and active lifestyles among consumers. - **Sports-inspired Photography and Videography:** Professional photographers and videographers can expand into creating sports-themed content, capturing the essence of sports and athletic performance in their work. ### Where This Applies - **Fashion and Apparel:** Companies and brands in the fashion and apparel industry can explore sports-themed designs and apparel lineups to capitalize on the growing trend of fashion and sports convergence. - **Beauty and Cosmetics:** Beauty and cosmetics brands can launch athlete-inspired makeup and hair products, targeting consumers who want to achieve a sporty and athletic look when working out and beyond. - **Photography and Videography:** Professional photographers and videographers can expand into sports-themed content creation, offering their services to clients in the sports and athletic industry, as well as to consumers who appreciate sports-themed art. ## Related on Trend Hunter - [Hockey Fan Cosmetic Campaigns](https://www.trendhunter.com/trends/eyesleafsface.md) - [Premium Hockey Collaborations](https://www.trendhunter.com/trends/lululemon-4.md) - [Hockey-Focused Influencer Campaigns](https://www.trendhunter.com/trends/show-your-flow.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Hockey-Centric QSR Partnerships](https://www.trendhunter.com/trends/tim-hortons-x-the-pwhl.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Athlete-Centric Cosmetics Partnerships](https://www.trendhunter.com/trends/canadian-ambassador.md)