# Edgy Clown-Like Fashion The Schon! Magazine 'Inside Outside' Photoshoot Stars Ali Lagarde By Meghan Young | Published 2013-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schon-magazine-inside-outside References: [trendland](http://trendland.com/yuki-takeuchi-holly-suan-grays-inside-outside-for-schon-magazine/) The Schon! Magazine 'Inside Outside' editorial appears to channel the dark clownish nature of Batman's Joker. Considering that it uses the gritty, graphic backdrop of New York, which most people know inspired the existence of the fictional Gotham City, the comparison is only natural. As for the outfits, they are colorful and eccentric in an edgy way. Shot by photographer Yuki Takeuchi, the Schon! Magazine 'Inside Outside' editorial stars model Ali Lagarde. Appearing in the summer 2013 issue of the magazine, the funky wardrobe was put together by stylist Holly Suan Gray, who pulled an eclectic range of pieces from the likes of Marni, Ohne Titel and Henrik Vibskov. Focusing on layers and bold patterns, the outfits contrast nicely with the grey skies. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 73% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Clown Fashion:** Opportunity for fashion designers to create edgy, eccentric clothing inspired by the dark clown aesthetic. - **Gritty Fashion Editorials:** Chance for photographers and stylists to capture edgy fashion shoots with gritty, graphic backdrops. - **Eccentric Styling:** Potential for stylists to experiment with bold patterns and layering techniques to create unique, eye-catching outfits. ### Sectors Adopting This - **Fashion Design:** Fashion designers can explore innovative approaches to dark clown-inspired clothing. - **Photography:** Photographers can introduce gritty, graphic backdrops into fashion editorials for a new visual aesthetic. - **Styling:** Stylists have an opportunity to experiment with bold patterns and layering techniques to create visually striking ensembles. ## Related on Trend Hunter - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)