# WWII-Inspired Fashion The Schon! Magazine 'Great Journey to Eternity' Editorial Stars Eugen Bauder By Meghan Young | Published 2012-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schon-magazine-great-journey-to-eternity References: [fashionising](http://www.fashionising.com/pictures/b--the-dark-handsome-hero-in-schon-magazine-32251.html) & [schonmagazine](http://schonmagazine.com/category/schon/online/) Male model Eugen Bauder channels his inner World War II soldier for the Schon! Magazine 'Great Journey to Eternity' editorial. Striking strong and heroic poses in front of photographer Philipp Mueller's lens, he is clad in [modernized versions of that era's fashion](https://www.trendhunter.com/trends/normandie-1944). Nevertheless, the sweepingly [cinematic shot](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) may distract both men and women from the manly ensembles as well as the German stud. Starring alongside a [beautiful beast of a horse](https://www.trendhunter.com/trends/siegelman-stable-1), Bauder brings to mind the character of Albert Narracott in 'War Horse.' The Schon! Magazine 'Great Journey to Eternity' editorial, however, is much more gritty than that heartwarming tale. Appear in issue 19 of the publication, the photoshoot was styled by fashion editor Laurent Dombrowicz. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Fashion:** There is an opportunity for brands to create modernized versions of vintage fashion styles, inspired by past eras such as World War II. - **Cinematic Photoshoots:** The use of cinematic photography techniques in fashion editorials opens up opportunities for storytelling and creating visually captivating content. - **Masculine Elegance:** There is potential to explore and redefine traditional notions of masculinity in fashion, combining strength and heroism with a touch of elegance. ### Who This Affects Most - **Fashion:** The fashion industry can create new lines and collections that draw inspiration from vintage and cinematic aesthetics. - **Photography:** Photographers can experiment with cinematic techniques to capture fashion editorials that tell compelling stories and convey a sense of drama. - **Creative Styling:** Stylists can play with the juxtaposition of masculine and elegant elements in fashion to create unique and visually striking ensembles. ## Related on Trend Hunter - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Retro-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/horse-power-collection.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)