# Dapper Generational Photoshoots The Schon Magazine 'Gentlemen' Editorial Displays Classic Menswear By Jordy E | Published 2012-05-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/schon-magazine-gentlemen References: [schonmagazine](http://schonmagazine.com/2011/12/gentlemen-by-gieves-hawkes/) & [gievesandhawkes](http://www.gievesandhawkes.com/shop/) The Schon magazine 'Gentlemen' editorial provides a window to [classic menswear looks](https://www.trendhunter.com/trends/vintage-styles) with a generational twist. Models David Gant and James Cooper are juxtaposed next to one another, effectively contrasting youthful against elderly appearances. The dapper selection of clothing in this production displays authentic looks for men of all ages. Fashion editor Kay Korsh worked in association with menswear label Gieves & Hawkes to pull this off here. This [epic collaboration](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers) brought angular blazers, nautical sweaters and silk scarves to the publication's circulation. The photoshoots apparel choices are notably [timeless](https://www.trendhunter.com/trends/fallwinter-2025). Although Gant and Cooper are of different age brackets, they both have managed to effortlessly take on similar dapper looks. Photographer Blair Getz has consequently demonstrated that the young and old can and do connect, especially on a fashionable level. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 49% | Activity: 29% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Generational Fashion:** There is an opportunity for brands to create clothing lines that cater to both young and old, showcasing timeless styles that can be worn by different age brackets. - **Intergenerational Marketing:** Marketing campaigns that highlight the connection between different generations, especially in the context of fashion, can be a disruptive way to appeal to a wide range of consumers. - **Age-inclusive Fashion:** The dapper generational photoshoots demonstrate the potential for fashion brands to embrace age inclusivity and create clothing that is stylish and suitable for individuals of all ages. ### Sectors Adopting This - **Fashion & Apparel:** The fashion industry can leverage generational fashion trends to develop clothing lines that cater to consumers of different ages. - **Photography:** Photographers can explore the concept of intergenerational connections through their work, showcasing the beauty and similarities between different age brackets. - **Marketing & Advertising:** Marketing agencies can use intergenerational marketing strategies to create compelling campaigns that resonate with consumers from various generations. ## Related on Trend Hunter - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md)