# Eclectic Harajuku Fashion The Schon! Magazine 'American Beauty' Stars a Vibrant Ashley Smith By Meghan Young | Published 2012-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schon-magazine-american-beauty References: [fashionising](http://www.fashionising.com/pictures/b--ashley-smith-harijuku-schon-32096.html) & [schonmagazine](http://schonmagazine.com) There is a lot going on in the Schon! Magazine 'American Beauty' editorial despite the fact that it is shot entirely against a white backdrop. That is because the eccentric and eclectic nature of photoshoot owes itself purely to the outfits showcased throughout. As though channeling her own interpretation of a Harajuku girl, model Ashley Smith is decked on in vibrant layers of clothing that have are feminine with a punk edge. Lensed by photographer Naomi Yang, the Schon! Magazine 'American Beauty' editorial is set to appear in issue 19 of the magazine. The American beauty was outfitted in a maximalist wardrobe by stylist Jessica Bobince. The looks were complemented with tousled locks by hairstylist Benoit Moeyaer and bold makeup by Chris Colbeck. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Maximalist Fashion:** Opportunity for disruptive innovation in creating bold, vibrant, and layered clothing designs with a feminine punk edge. - **Harajuku-inspired Fashion:** Opportunity for disruptive innovation in combining vibrant colors, unique patterns, and eclectic styles to create fashion inspired by the Harajuku street fashion subculture. - **Editorial Photography:** Opportunity for disruptive innovation in utilizing white backdrops to showcase eccentric and eclectic outfits, creating visually striking photoshoots. ### Where This Applies - **Fashion Industry:** Opportunity for disruptive innovation in the design and production of maximalist fashion, Harajuku-inspired clothing, and unique styling techniques. - **Photography Industry:** Opportunity for disruptive innovation in editorial photography by experimenting with the use of white backdrops to showcase bold and eccentric fashion looks. - **Beauty Industry:** Opportunity for disruptive innovation in makeup and hairstyling by creating bold and experimental looks that complement vibrant and maximalist fashion styles. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)