# Gravity-Defying Editorials The Schon #27 Yuji Watanabe Photoshoot Features Airborne Images By Jordy E | Published 2014-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schon-27 References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/12/airborn-kira-mazura-and-liene-podina-by.html) & [schonmagazine](http://www.schonmagazine.com) The Schon #27 editorial produced by photographer Yuji Watanabe displays a series of gravity-defying images. Models Kira Mazura and Liene Podina were pictured in mid-air, showcasing an assortment of [high end apparel](https://www.trendhunter.com/trends/auteur-studios-fall-2025) in front of towering buildings and street-bound sculptures. Stylist Shohei used these unusual backdrops as a platform for modern apparel and ensembles. Both Mazura and Podina sported flowing skirts, embroidered blazers and thick outerwear, all of which are well-suited to [feminine outerwear needs](https://www.trendhunter.com/trends/sujitha-shivajothi). Make up artist Satoko Watanabe contributed to the daring nature of this Schon magazine set with metallic eye shades and neutral lip tones, making Mazura and Podina appear [avant-garde and subdued](https://www.trendhunter.com/trends/hm-x-glenn-martens). As this eclectic approach to cosmetics is difficult to pull off, it will resonate with readers. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 56% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gravity-defying Photography:** Opportunity for photographers to experiment with unique and attention-grabbing visuals, potentially disrupting traditional fashion photography. - **Unconventional Makeup:** Opportunity for makeup artists to push the boundaries of conventional beauty standards and offer new and exciting looks. - **Modern Apparel:** Opportunity for fashion designers to incorporate futuristic elements into everyday fashion, breaking away from traditional styles. ### Industries Being Reshaped - **Fashion Photography:** The gravity-defying trend in fashion photography can offer a unique selling point for photographers and help them stand out in a crowded industry. - **Beauty Industry:** The unconventional makeup trend can offer a renewed interest in cosmetics and beauty for consumers looking to break away from traditional styles. - **Fashion Design:** The incorporation of modern, futuristic elements into fashion design can disrupt traditional clothing styles and offer new and exciting options for consumers. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md)