# Elegantly Jubilent Editorial The Schon! #15 The Lady Photo Shoot is Happily Glamorous By Meghan Young | Published 2011-12-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schon-15-the-lady References: [fashiongonerogue](http://fashiongonerogue.com/daisy-lowe-yuval-hen-schon-15/) & [schonmagazine](http://www.schonmagazine.com/) The jubilant air that is present throughout the Schon! #15 The Lady editorial makes it the perfect [holiday photo shoot](https://www.trendhunter.com/trends/tommy-hilfigers-2025). Although the fashion itself is far from being Christmas-y, it will still bring a smile to anyone's face who browses through it. Not to mention that these elegant ensembles would be a great alternative to more typical [holiday party attire](https://www.trendhunter.com/trends/veronica-beard-party-edit). Lensed by fashion photographer Yuval Hen, the Schon! #15 The Lady editorial stars the happy Daisy Lowe. Stylist Kay Korsh outfitted her in retro-inspired, sophisticated designs from Ralph Lauren, Marni, Gareth Pugh, Roberto Cavalli and more. Yet, it is the [glamorous hairdo and dark lips](https://www.trendhunter.com/trends/il-pranzo-campaign) that will surely captivate people since it perfectly complements each look. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Fashion:** Opportunity for disrupting the fashion industry by creating new lines and looks inspired by retro designs. - **Sophisticated Holiday Party Attire:** Disruptive innovation opportunity in the fashion industry to create holiday party attire that is elegant and sophisticated rather than traditional. - **Glamorous Beauty Looks:** Opportunity to disrupt the beauty industry by creating new makeup looks that complement sophisticated ensembles. ### Industries Being Reshaped - **Fashion Industry:** There is an opportunity for the fashion industry to disrupt the market by designing holiday party attire that is more sophisticated and elegant. - **Beauty Industry:** The beauty industry can be disrupted by creating glamorous makeup looks that complement sophisticated ensembles. - **Photography Industry:** Photographers can disrupt the industry by creating photo shoots with jubilant and happy tones that capture the essence of the occasion. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Glamorous Party-Ready Accessories](https://www.trendhunter.com/trends/statement-bags.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Holiday Statement Collections](https://www.trendhunter.com/trends/aldo-2024-holiday-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Festive French Collections](https://www.trendhunter.com/trends/szanes-holiday-line.md) - [Holiday Gown Collections](https://www.trendhunter.com/trends/nana-jacqueline.md)