# Illusionads For Shoes Scholl Makes Dangerous Slippery Scenarios Safe By Ayman | Published 2009-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scholl-shoes-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/scholl_milk) These Thai ads for [Scholl](https://www.trendhunter.com/trends/westerninspired-footwear) flip-flops showcase their [anti-slip effectiveness](https://www.trendhunter.com/trends/shoes-for-crews-4season-grip-4sg) by creating the illusion of dangerous sliding scenarios with anti-slip foam. Illusions of spilled milk, water and [melting ice cream](https://www.trendhunter.com/trends/magnum-ice-cream-ads) are created with anti-slip material to show that you won't have to worry about these scenarios when you're wearing your Scholl. The ads were created by Lowe Bangkok, Thailand. Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong, Art Director: Porakit Tanwattana, Copywriter: Noranit Yasopa, Agency Producer: Nuch Lertviwatchai, Digital Imaging: Illusion. **Implications** - Though humor, plot and cleverness can make an advertisement memorable, sometimes it's best to keep the concept simple. This campaign for Scholl by Lowe is a great example of a basic idea backed up my impeccable execution. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)