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# Pause Button Packaging
'SchokoPause' Creates One-Touch Wrapper Designs

By vivia - presence agency | Published 2013-08-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/schokopause-chocolate-packaging-design
References: [schokopause.de](http://www.schokopause.de)

Methods of unwrapping chocolate have been tested with a variety of prototypes, and now 'SchokoPause' has come up with a design that only requires [one finger to unwrap](https://www.trendhunter.com/trends/onehand-pump-paper-pack).

Just press the pause button in the middle of the design and enjoy your short time-out. The SchokoPause box contains already [portioned snacks like chocolate](https://www.trendhunter.com/trends/ferrero-rocher-chocolate-squares), which provide stability by means of their arrangement: a single push on the lid's center detaches the lid smoothly from the rim and releases the snacks.

Unwrapping your favorite chocolate in a hurry can be a pain, but SchokoPause has come up with a way to make your like a little bit easier. Gone are the days of frustration with this [packaging design](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies)!

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 45% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **One-touch Packaging:** The trend of one-touch packaging design, like SchokoPause's, that simplifies the unwrapping process.
- **Portioned Snacks Packaging:** The trend of portioned snacks packaging that provides convenience and simplifies the snack-time experience.
- **Pause Button Design:** The trend of pause button design for packaging that creates a short pause or relaxation experience for consumers.

### Industries Being Reshaped

- **Food Packaging Industry:** SchokoPause's packaging innovation presents opportunities for companies in the food packaging industry to simplify packaging design and improve consumer experience.
- **Chocolate Industry:** The one-touch packaging design trend provides innovative opportunities for companies in the chocolate industry to differentiate their products and enhance their brand value.
- **Wellness Industry:** The pause button design trend offers opportunities for companies in the wellness industry to create products that promote relaxation and mindfulness.

## Related on Trend Hunter

- [Portion-Controlled Candy Packaging](https://www.trendhunter.com/trends/cadbury-duos.md)
- [Easy-Open Snack Pouches](https://www.trendhunter.com/trends/easy-open-snack-pouch.md)
- [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md)
- [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md)
- [Sharable Chocolate Packaging](https://www.trendhunter.com/trends/ferrero-india.md)
- [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md)
- [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md)
- [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md)
- [Braille-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/braille-box.md)