# In-App Restaurant Games Schlotzsky's Restaurant Has Added Two Games to Its App By Ell Smith | Published 2017-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/schlotzskys-restaurant References: [businesswire](http://www.businesswire.com/news/home/20140619005198/en/Schlotzsky’s-Launches-First-of-its-Kind-Loyalty-App-Patent-Pending-Referral) & [play.google](https://play.google.com/store/apps/details?id=com.punchh.schlotzskys&hl=en) [Schlotzsky's](https://www.trendhunter.com/trends/schlotzskys-mac-and-cheese) restaurant, a fast food chain that specializes in sandwiches, is leveraging gamification to engage customers and boost sales. The food chain added two [games to its app](https://www.trendhunter.com/trends/supersized-sweeps) last year, "Stackin' the Original" game and the "Scratch, Match and Win" game. While the stacking-based game challenges players to stack 13 sandwich ingredients on a sour dough bun as they fall from the sky, the Scratch and Match game offers players the opportunity to win from a variety of food and drink offerings. In both cases, as the players progress through the rounds, they can acclimate points which can be used to redeem in-restaurant rewards. The in-app games intend to help a consumer engage socially with the restaurant, while building a stronger foundation to ensure [consumer loyalty](https://www.trendhunter.com/trends/sonnys-bbq). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Gamification in Food Apps:** Schlotzsky's restaurant is using in-app games to engage customers and boost sales. - **Reward-based Loyalty Programs:** The games allow players to earn points and redeem in-restaurant rewards, promoting consumer loyalty. - **Social Engagement in Restaurants:** The in-app games encourage social interaction with the restaurant, creating a stronger bond with customers. ### Industries Being Reshaped - **Fast Food:** Fast food chains can implement gamification in their apps to increase customer engagement and sales. - **Restaurant Loyalty Programs:** The games exemplify how reward-based loyalty programs can be used to incentivize repeat customers. - **Mobile App Development:** The use of in-app games showcases opportunities for mobile app developers to create engaging experiences for restaurants. ## Related on Trend Hunter - [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md) - [Menu Discovery Challenges](https://www.trendhunter.com/trends/feel-good-foodie-challenge.md) - [Play-To-Earn Restaurant Games](https://www.trendhunter.com/trends/good-fortune-arcade.md) - [Chicken Restaurant Rewards Games](https://www.trendhunter.com/trends/chick-fil-a-4.md) - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md) - [Burger Restaurant Rewards Apps](https://www.trendhunter.com/trends/hat-creek.md) - [Video Game-Inspired QSR Promotions](https://www.trendhunter.com/trends/chipotle-7.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Crypto-Themed Restaurant Games](https://www.trendhunter.com/trends/buy-the-dip.md)