# Sandwich-Style Cookie Desserts Schlotzsky’s and Cinnabon Collaborated on New Treats By Michael Hemsworth | Published 2024-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/schlotzskys-and-cinnabon References: [fastfoodclub](https://www.fastfoodclub.com/p/treat-yourself-to-schlotzskys-new-cinnabon-cookie-treats/) & [schlotzskys](https://schlotzskys.com/)  [Schlotzsky’s](https://www.trendhunter.com/trends/apple-harvest-lineup) and [Cinnabon](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon) have collaborated to provide consumers with a series of sweet treats to try out this summer that are perfect for enjoyment on their own or as a dessert after a meal. The desserts include the Cinnabon Cookie Sandwich and the Cinnabon Frosted Cookie, which both put a hybrid spin on the brands' various treats. The Cinnabon Cookie Sandwich features two chocolate chip cookies with Cinnabon's signature cream cheese frosting between them, while the Cinnabon Frosted Cookie has a chocolate chip cookie covered with a dollop of the frosting. The new Schlotzsky’s and Cinnabon treats are priced starting at $2.39, and are only being offered by the brand during the summer months. The treats come as part of a larger shift towards co-branded foods to help leverage more brand awareness. Image Credit: Schlotzsky’s ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 79% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Desserts:** Combining elements from multiple beloved treats can create a unique offering that draws in fans from both brands. - **Seasonal Limited Editions:** Limiting the availability of special dessert items to a particular season can heighten consumer urgency and drive sales. - **Co-branded Food Items:** Collaborations between popular brands can boost visibility and attract a broader customer base by merging fan favorites. ### Who This Affects Most - **Food & Beverage:** Innovative partnerships and hybrid products can disrupt the market by catering to evolving consumer tastes. - **Retail & Restaurants:** Seasonal and co-branded products can enhance customer engagement and drive foot traffic. - **Marketing & Advertising:** Co-branding initiatives can significantly expand market reach and increase brand awareness through shared promotional efforts. ## Related on Trend Hunter - [Campfire Cookie Sandwiches](https://www.trendhunter.com/trends/smores-cookie-bonbite-sandwich.md) - [Cookie-Topped Dessert Collaborations](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon.md) - [Icy Mashup Treats](https://www.trendhunter.com/trends/cinnabon-swirl.md) - [Collaboration Cookie-Flavored Frozen Treats](https://www.trendhunter.com/trends/carvel-and-biscoff-cookie.md) - [Chocolate-Topped Cinnamon Buns](https://www.trendhunter.com/trends/cinnabon-5.md) - [Bacon-Topped Cinnamon Buns](https://www.trendhunter.com/trends/schlotzskys-bacon-bon.md) - [Layered Cinnamon Sandwich Cookies](https://www.trendhunter.com/trends/snickerdoodle-sandwich-cookies.md) - [Collaboration Filled Pastry Bites](https://www.trendhunter.com/trends/dulce-de-leche-cinnabon-delights.md) - [Chocolate Cookie-Topped Treats](https://www.trendhunter.com/trends/oreo-topped.md)