# Typographic Bottles The Schiszler Silver Merlot Wine Bottle is Creatively Designed By Allison Love | Published 2010-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/schiszler-silver-merlot References: [notcot.org](http://www.notcot.org/post/33433/) & [solarlighting-s](http://solarlighting-s.com/solar-toothbrush/) Hungarian wine company Palinka has unveiled their Schiszler Silver Merlot which has a very creative and innovative typography design on the bottle and packaging. The design features floral lines that spell out the word 'Schiszler.' I've never seen this type of merlot in the liquor store, but I would definitely consider buying it as I am definitely one who [judges a wine by its label](https://www.trendhunter.com/trends/developed-through-time) and this label is both creative and attractive. **Implications** - Consumers often purchase products based off packaging because they recognize the extra effort the company has put in. Companies that use [alternative packaging options](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) prove to the buyers that someone real is behind their product marketing and allows them to connect better to their brand on a deeper and more personal level. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Creative Packaging Designs:** Exploring innovative typography and visual elements on packaging to attract consumers. - **Personalized Branding:** Creating packaging designs that allow consumers to connect with the brand on a deeper level. - **Impact of Packaging on Purchase Decision:** Understanding the influence of packaging on consumer perception and purchasing behavior. ### Industries Being Reshaped - **Wine and Spirits:** Innovating wine and spirits packaging to stand out in a competitive market. - **Consumer Goods:** Applying creative packaging designs to various consumer products. - **Marketing and Advertising:** Leveraging packaging as a strategic element in brand communication and consumer engagement. ## Related on Trend Hunter - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)