# Surreal Sisterly Fashion Campaigns The Schield Fall/Winter 2014/2015 Ads Are Odd and Mesmerizing By Jordy E | Published 2014-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/schield-fallwinter-20142015 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/07/disorder-sisters-schield-fw-1415-campaign-by-diego-diaz-marin.html) & [schieldcollection](http://www.schieldcollection.com) The Schield Fall/Winter 2014/2015 campaign titled Disorder Sisters offers up a [bizarre and entirely mesmerizing](https://www.trendhunter.com/trends/asos-inspired-by) look at two models strutting about a prairie-like field. Photographer Diego Diaz Marin took images of the women within the outdoors, displaying both apparel and a natural landscape. In spite of blue skies and [bouquets of flowers](https://www.trendhunter.com/trends/bouquet-collection-1), Schield opted to showcase its collection of [black apparel](https://www.trendhunter.com/trends/auteur-studios-fall-2025) in this series. This added further dramatic elements to the pictures which displayed athletic high rise socks, slip on sandals and wide brimmed hats. Accessories added another dimension to this production. Large chunky gold necklaces and earrings that connect with one another via gold chains are representative of the many creative elements at play within the label. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Surreal Fashion Campaigns:** Fashion brands adopting surreal and bizarre elements in their advertising campaigns. - **Black Apparel Trend:** The trend of fashion brands showcasing their collection in black apparel. - **Creative Accessories:** Fashion brands offering unique and creative accessories in their collections. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can take advantage of surreal and bizarre elements in advertising campaigns to attract more customers. - **Jewelry Industry:** The jewelry industry can offer unique and creative accessories like chunky gold necklaces with connecting earrings and gold chains. - **Sportswear Industry:** The sportswear industry can showcase their collections with athletic high rise socks and slip-on sandals. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)