# Tattoo Shaving Schick Power of 4 Campaign By Ayman | Published 2008-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/schick-shaves-tattoo References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/04/schick-shaves-your-tattoo.html) How creative are these print ads? In order to show how you will get an extremely close shave using [Schick](https://www.trendhunter.com/trends/bamboo-razors) quadruple razors, "the power of 4" campaign shows the [tattoos themselves being 'shaved.'](https://www.trendhunter.com/trends/whopper-tattoo) And by shaved we mean a tiger is skinned, an ancient warrior's beard is shaved and two sexy girls' head does a Britney. It's a clever fresh take on a 'close shave' that I have not seen before and which certainly shows you the power of the 4! The campaign was done by JWT ad agency in New York, USA. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Creative Print Ads:** Disruptive innovation opportunity: Explore innovative ways to visually communicate product benefits through print advertisements. - **Unique Visual Concepts:** Disruptive innovation opportunity: Develop creative and unexpected visuals to capture audience attention and differentiate from competitors. - **Engaging Advertising Campaigns:** Disruptive innovation opportunity: Create interactive and memorable campaigns that create a strong connection between consumers and brands. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Utilize cutting-edge technology and creativity to revolutionize the advertising industry and enhance brand communications. - **Beauty & Grooming:** Disruptive innovation opportunity: Innovate new shaving products and techniques to provide customers with a superior and unique grooming experience. - **Creative Services:** Disruptive innovation opportunity: Offer unconventional and visually captivating services that help businesses stand out and effectively communicate their messages. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Convenient Moisturizing Razors](https://www.trendhunter.com/trends/moisture-razor.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md)