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# Baby Faces on Adults
Schick Quattro Razors Creepily Transform Your Face

By Ayman | Published 2009-04-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/schick-quattro-razors-ads
References: [adsoftheworld](http://adsoftheworld.com/media/print/schick_razors_baby_3)

Ah, this [Schick](https://www.trendhunter.com/trends/bamboo-razors) ad campaign totally creeps me out. Created by JWT, Venezuela to promote the new [Schick Quattro razors](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor), which come with aloe and vitamin E, the ads Photoshop a baby face on an adult body.

Okay, I get it, the razors are so efficient and good that the man’s face will feel as smooth as a baby’s. But such ads are supposed to look cute and inviting, and I surely wouldn’t want my face to look like that!

The ads were photographed by Marcel Boldú.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 60% | Activity: 70% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Photoshopped Advertising:** Disruptive innovation opportunity: Explore the use of advanced photo editing techniques to create unique and attention-grabbing advertisements.
- **Youthful Aging:** Disruptive innovation opportunity: Develop products or services that help individuals maintain a youthful appearance as they age.
- **Humorous Marketing:** Disruptive innovation opportunity: Utilize humor and irony in marketing campaigns to create memorable and shareable content.

### Who This Affects Most

- **Beauty and Personal Care:** Disruptive innovation opportunity: Introduce innovative skincare or grooming products that offer enhanced benefits and visible results.
- **Advertising and Marketing:** Disruptive innovation opportunity: Embrace creative and unconventional advertising strategies to attract consumer attention in a crowded marketplace.
- **Photography and Imaging:** Disruptive innovation opportunity: Develop new techniques or tools for manipulating images that push the boundaries of traditional photography.

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