# Convenient Bidirectional Razors The New Schick Intuition F.a.b. Razor Shaves in Both Directions By Ell Smith | Published 2018-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/schick-intuition-fab-razor References: [popsugar](https://www.popsugar.com/beauty/Schick-Intuition-Fb-Razor-Review-44501151) & [shopstyle](https://www.shopstyle.com/action/apiVisitRetailer?id=698463702&pdata=15110365&pid=popsugar) Regardless of being vital to nearly everyone's bathroom, razors have undergone little innovation since the release of its original design, which is what makes the [Schick](https://www.trendhunter.com/trends/bamboo-razors) Intuition F.a.b. Razor such a unique innovation. While it looks similar to other razors, this particular model can offer a [dual-direction shave](https://www.trendhunter.com/trends/supplys-max-razor) that's as convenient as it is comfortable. This means that users can shave up and down, without lifting the blade from one's skin. The end result, is a clean shave that even promises little to no razor burn for those with sensitive skin. With the brand's new bidirectional technology, an individual's shower routine can be maximized, effectively eliminating the time and effort that's often required from this process. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Bidirectional Shaving:** Bidirectional razors can be innovative in offering convenience and comfort to users. - **Minimal Razor Burn:** Razors that offer little to no razor burn can be disruptive innovation opportunities and attract customers with sensitive skin. - **Shower Routine Optimization:** Innovative brands can offer razors that maximize shower routines, effectively eliminating the time and effort required from the shaving process. ### Who This Affects Most - **Personal Care:** Bidirectional razors and razors that offer little to no razor burn can disrupt the personal care industry and cater to customers with sensitive skin. - **Beauty:** Innovative razors that optimize shower routines can disrupt the beauty industry and attract customers looking for convenient and efficient beauty tools. - **Retail:** Retailers can benefit from carrying innovative razors that offer bidirectional shaving and minimal razor burn, as they can attract customers looking for unique and effective products. ## Related on Trend Hunter - [Two-in-One Grooming Razors](https://www.trendhunter.com/trends/bic-flex-5-trim-shave.md) - [Anti-Clogging Technology Razors](https://www.trendhunter.com/trends/easyrinse-disposable.md) - [Two-in-One Shaving Razors](https://www.trendhunter.com/trends/multiglider.md) - [Mens Sensitive Skin Razors](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor.md) - [Hybrid Bamboo Razors](https://www.trendhunter.com/trends/bamboo-razors.md) - [Dual Women's Razors](https://www.trendhunter.com/trends/hydro-silk.md) - [Next-Level Head Shaving](https://www.trendhunter.com/trends/best-electric-head-shaver.md) - [Anti-Clogging Budget Razors](https://www.trendhunter.com/trends/easyrinse.md) - [Pivoting Low-Cost Razors](https://www.trendhunter.com/trends/harrys-plus.md)