# Schering Bangkok Crying Garbage Can Ad Campaign for Birth Control By Trend Spotter | Published 2006-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/schering-bangkok-crying-garbage-can-ad-campaign-for-birth-control References: [adverbox](http://www.adverbox.com/) A new ad for birth control in Bangkok features a crying garbage can. If you open the gargage can to see if it is a baby, you see an add for the birth control. Shocking and intrigueing. **Implications** - Campaigns like this take the causes they promote seriously, and as a result are geared towards generating a powerful, visceral and unforgettable response from their target audience. When it comes to serious social issues, some organizations and advertising companies know that playful and light-hearted approaches just won't get the point across as directly and profoundly as they need to. This realization ultimately leads to dramatically more somber and effective initiatives like this. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 74% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Provocative Advertising:** Opportunity for businesses to create memorable and impactful campaigns by pushing the boundaries of traditional advertising. - **Emotional Marketing:** Potential for brands to evoke strong emotional reactions from their target audience, leading to increased brand engagement and loyalty. - **Direct Messaging:** Advancement of direct and straightforward messaging strategies to effectively convey important social issues. ### Who This Affects Most - **Advertising:** Innovation in advertising techniques and approaches to capture consumers' attention and create lasting brand impressions. - **Pharmaceuticals:** Opportunity for birth control companies and related healthcare businesses to explore unconventional marketing methods and reach new audiences. - **Social Activism:** Growing trend of using provocative and emotional messaging in social campaigns to raise awareness and drive action towards important causes. ## Related on Trend Hunter - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Next-Gen Contraception Campaigns](https://www.trendhunter.com/trends/julie.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md)