# Scent Spritz Billboards goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds By Laura McQuarrie | Published 2026-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scentsational-summer References: [adsoftheworld](https://www.adsoftheworld.com/campaigns/scentsational-summer-bb240cc2-6040-4afb-b694-abf8e542b748)  goodwipes offers flushable scented wipes in varieties like Rosewater and Shea-Coco, and those who have yet to experience them only need to walk along Los Angeles' Abbott Kinney Boulevard and look for a colorful billboard from the brand's Scentsational Summer campaign. These [multi-sensory ads](https://www.trendhunter.com/trends/feel-the-billboard) automatically release a featured goodwipes scent every 30 seconds, and as the scents change, so does the creative to match. Scent is one of the most powerful and underutilized tools in marketing, with its unique ability to bypass rational thought and evoke emotion, making it capable of opening people to new possibilities, anchoring a brand experience in the mind long after the moment has passed, and creating the kind of lasting, sensory-linked memory that no visual cue alone can replicate. Beyond the billboard, goodwipes is setting up weekly [Scentsational Summer Sniff & Sample pop-ups](https://www.trendhunter.com/trends/pleasingland) to engage newcomers to the brand and connect with its community. ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 95% | Activity: 92% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Scent-activated Advertising:** Aroma-enabled media transforms passive outdoor placements into memorable sensory touchpoints that deepen emotional brand recall beyond visual messaging. - **Dynamic Multi-sensory Creative:** Billboards that synchronize scent releases with changing visuals suggest new formats for adaptive campaigns that blend physical environments with timed brand storytelling. - **Sampling-led Street Engagement:** Pop-up sniff-and-sample experiences create low-friction product discovery moments that connect experiential marketing with immediate consumer trial. ### Sectors Adopting This - **Out-of-home Advertising:** Sensory billboards introduce premium inventory models where physical media competes through immersion, novelty, and measurable pedestrian engagement. - **Personal Care:** Scent-forward hygiene products gain differentiation through experiential discovery, making fragrance a core driver of brand identity and consumer preference. - **Experiential Marketing:** Urban activations that pair ambient scent with live sampling expand the role of pop-ups from short-term promotion to community-building brand ecosystems. ## Related on Trend Hunter - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Scented Canine-Meal Billboards](https://www.trendhunter.com/trends/dog-of-honor.md) - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Unfiltered Review Campaigns](https://www.trendhunter.com/trends/dove-real-reviews.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md)