# Scented QSR Stickers Chipotle's Digital Giphy Stickers Inspired Tangible Scented Stickers By Laura McQuarrie | Published 2018-10-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scented-stickers References: [prnewswire](https://www.prnewswire.com/news-releases/chipotles-famous-giphy-stickers-now-available-irland-theyre-scratch--sniff-300728442.html) & [chipotle](http://www.chipotle.com/) In celebration of 100 million views of its digital Giphy stickers, [Chipotle](https://www.trendhunter.com/trends/avolotto-lens) launched a series of limited-edition scented stickers that can be purchased online. The tangible new stickers are based on the designs of the popular Chipotle Giphy stickers that can be found on social media platforms like [Instagram](https://www.trendhunter.com/trends/cilantro-soap) and [Snapchat](https://www.trendhunter.com/trends/snap-shack). The designs share messages like "Less Talk More Guac" and "Salsa Flame." Unlike many scratch-and-sniff stickers that are created with sweet scents, these ones share Chipotle-inspired aromas like smoky adobo, roasted cumin and flaming chili. In June 2018, Chipotle was one of the first big brands to launch stickers on Giphy and fans enthusiastically use the digital stickers on social media. Now, they will also be able to make the most of them in the offline world with the added benefit of a sensory experience. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Scented Stickers:** Disruptive innovation opportunity: Create limited-edition scented stickers for other brands or industries, offering a unique sensory experience for customers. - **Digital Stickers on Social Media:** Disruptive innovation opportunity: Develop a platform or tool that allows brands to create and distribute digital stickers on popular social media platforms, increasing brand engagement and reach. - **Offline Extension of Digital Content:** Disruptive innovation opportunity: Create physical products that extend the digital content of brands, providing customers with a seamless online-to-offline experience. ### Sectors Adopting This - **Advertising and Marketing:** Disruptive innovation opportunity: Explore new ways to engage and delight customers through creative advertising and marketing strategies, such as scented stickers, to enhance brand awareness and loyalty. - **E-commerce and Retail:** Disruptive innovation opportunity: Incorporate sensory experiences into online shopping, such as scented stickers, to create a more immersive and memorable shopping experience for customers. - **Social Media and Tech:** Disruptive innovation opportunity: Develop innovative tools and features for social media platforms that allow users to interact with digital content in new and engaging ways, like the use of digital stickers. ## Related on Trend Hunter - [Interactive AR Avocado Scans](https://www.trendhunter.com/trends/avolotto-lens.md) - [Scratch-and-Sniff Canabis Stickers](https://www.trendhunter.com/trends/cannabis-stickers.md) - [Fan-Inspired QSR Gifts](https://www.trendhunter.com/trends/all-i-want-is-chipotle.md) - [QSR-Themed Minimal Holiday Sets](https://www.trendhunter.com/trends/all-i-want-is-chipotle-set.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Guacamole-Inspired Lip Stains](https://www.trendhunter.com/trends/lipotle.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Scented Hydration Stickers](https://www.trendhunter.com/trends/sniff-n-sip.md) - [Viral Cilantro Soaps](https://www.trendhunter.com/trends/cilantro-soap.md)