# Floral Honey Deodorants Wild's Honey & Cactus Flower is an Enticing Scented Refillable Deodorant By Laura McQuarrie | Published 2025-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scented-refillable-deodorant References: [newbeauty](https://www.newbeauty.com/wild-deodorant-launch-target/) & [wearewild](https://wearewild.com/shop/products/honey-cactus-flower-refill?srsltid=AfmBOooYXV8HDdH267xoac81MCFkZ1IaplA2FPGRcZx6pcFyX6Nsc9mU)  Plastic-free natural personal care brand [Wild](https://www.trendhunter.com/trends/deodorant-refills) specializes in beautifully scented refillable deodorants and entices consumers with limited-edition cases and exclusive scents, combining eco-friendly features with luxury for a personalized hygiene experience. Wild's refillable aluminum cases are available in fun varieties like Bee, which perfectly matches the limited-edition sweet, floral, and unique [Honey](https://www.trendhunter.com/trends/honey-infused-lavender-berry-hair-perfume) & Cactus Flower scent, or mood-boosting varieties like energizing Grapefruit & Mandarin, calming Lavender & Geranium, or renewing Fresh Ginger & Lemon. Available in classic and sensitive-friendly varieties, this deodorant delivers effective odor protection with trusted ingredients. Wild was founded in the UK and launched during the pandemic. Now, the brand is coming to [Target](https://www.trendhunter.com/trends/native-holiday-collection) and making its official debut in the United States. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 73% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Eco-friendly Refillable Products:** The rise of refillable product models in personal care highlights consumer interest in sustainable lifestyle options. - **Luxury Sustainable Scents:** Combining luxury with sustainability in personal care items caters to environmentally conscious consumers seeking indulgence. - **Pandemic-era Brand Expansion:** Brands originally launched during the pandemic are strategically expanding into new markets, like the U.S., to capture a broader audience. ### Who This Affects Most - **Personal Care Industry:** Innovations in personal care focus on refillable and customizable products, aligning with consumer demands for sustainable options. - **Retail Industry:** The shift towards eco-conscious products in major retailers such as Target reflects a growing trend in consumer preferences. - **Fragrance and Scent Industry:** Opportunities in developing unique and sustainable scents are growing as consumers seek personalized and eco-friendly fragrance options. ## Related on Trend Hunter - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md) - [Candy-Scented Deodorants](https://www.trendhunter.com/trends/deodorant-refills.md) - [Playful Reusable Cartoon Deodorants](https://www.trendhunter.com/trends/wild-x-paddington-case.md) - [Scented Aluminum Free Deodorants](https://www.trendhunter.com/trends/sunny-daze.md) - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Refreshing Personal Care Collections](https://www.trendhunter.com/trends/native-2.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md)