# Summer-Inspired Scented Natural Deodorants Each & Every Debuts a New Scent—Coconut & Lime By Kalin Ned | Published 2020-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scented-natural-deodorant References: [eachandevery](https://eachandevery.com/products/coconut-lime) Each & Every's scented natural deodorant celebrates the upcoming months and allows consumers to stay refreshed wherever they may go. A zesty hybrid of coconut essential oils and citrus essential oils, the option delivers as "a pina colada for your pits." For its scented natural deodorants, Each & Every boasts five simple base ingredients. The products are free from aluminum, baking soda, synthetic fragrances, parabens, and gluten. The deodorants tap sea minerals to control odor, tapioca starch to absorb wetness, and antioxidant salts to fight bacteria that cause odor. The product retails for $15 USD and recently, the brand debuted a new scent called 'Cedar & Spice.' As a contemporary brand, Each & Every is female-founded and all of its operations are verified by the [Environmental Working Group](https://www.trendhunter.com/trends/wild-tomato-plants) ([EWG](https://www.trendhunter.com/trends/flora-carnivora)). Image Credit: Each & Every ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 28% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Scented Natural Deodorants:** Opportunities for further development in natural ingredients and scents for deodorants. - **Aluminum-free Deodorants:** The demand for aluminum-free deodorants opens up market opportunities for innovative products. - **Eco-friendly Deodorants:** As consumers become increasingly environmentally conscious, there is a growing market demand for eco-friendly deodorants. ### Who This Affects Most - **Personal Care:** The personal care industry can capitalize on the growing trend of natural, aluminum-free, and eco-friendly deodorants. - **Fragrance:** The fragrance industry can innovate with new natural and long-lasting scent combinations for deodorants. - **Health and Wellness:** The health and wellness industry can tap into the trend of natural and aluminum-free deodorants by offering complementary products like detoxifying underarm masks or natural deodorant creams. ## Related on Trend Hunter - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Scented Aluminum Free Deodorants](https://www.trendhunter.com/trends/sunny-daze.md) - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md) - [Summer Scented Deodorants](https://www.trendhunter.com/trends/curies-deodorant-duos.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Vanilla-Inspired Deodorant Scents](https://www.trendhunter.com/trends/vanilla-daze.md) - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md) - [Vanilla-Inspired All Body Deodorants](https://www.trendhunter.com/trends/all-body-deodorant.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md)