# Deceptive Scented Glassware These Cups Contain a Scented Lining That Adds Flavor to Water By Katherine Pendrill | Published 2015-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scented-lining References: [psfk](http://www.psfk.com/2015/10/cup-uses-aromas-to-fool-you-into-drinking-water-the-right-cup.html) & [therightcup](http://www.therightcup.com/) The 'Right Cup' is a cup with a scented lining, which fools users into thinking they are drinking fruit juice instead of water. Although water is a healthy choice, many people opt for [sugary sweet drinks](https://www.trendhunter.com/trends/limited-time-microdrink) instead. This cup helps users enjoy the same flavor of a fruit juice without feeling the adverse effects. Unlike other glassware, the Right Cup is lined with 'Encapsulated Aroma Release' technology. When a user holds the glass close to their face, the [scented lining releases an intoxicating aroma](https://www.trendhunter.com/trends/aroma-scent-phone-case). The smell is designed to fool users into thinking they are consuming a flavored beverage instead of plain water. According to the manufacturers, the more a user drinks from the Right Cup, the more pronounced the flavors will become. The Right Cup is ideal for those want to increase their water intake without giving up flavorful drinks. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Deceptive Scented Glassware:** Scented lining glassware is a new trend that could disrupt the water drinking industry by providing an alternative to sugary drinks. - **Encapsulated Aroma Release:** The use of encapsulated aroma release technology could open up new opportunities in product design and marketing for the food and beverage industry. - **Flavorful Water:** The concept of adding flavor to water could disrupt the non-alcoholic beverage industry as a whole, providing a healthier alternative to sugary drinks. ### Industries Being Reshaped - **Glassware Industry:** The glassware industry could embrace this trend by creating more innovative products using encapsulated aroma release technology for a variety of purposes beyond beverages. - **Food and Beverage Industry:** The food and beverage industry can explore new opportunities for product design, packaging, and marketing using encapsulated aroma release technology to create new experiences for consumers. - **Healthy Beverage Industry:** This trend towards flavorful water can disrupt the healthy beverage industry and encourage innovation towards healthier alternatives to sugary drinks. ## Related on Trend Hunter - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md) - [Scent-Flavored Water Bottles](https://www.trendhunter.com/trends/click-water-bottle.md) - [Scent-Flavored Straws](https://www.trendhunter.com/trends/air-up-straw.md) - [Scented Hydration Stickers](https://www.trendhunter.com/trends/sniff-n-sip.md) - [Sensor-Guided Tea Cups](https://www.trendhunter.com/trends/soundsip.md) - [Next-Gen Hydration Bottles](https://www.trendhunter.com/trends/gen2-pab.md) - [Active Lifestyle Hydration Bottles](https://www.trendhunter.com/trends/air-up-click.md) - [Shifting Hydration Cup Concepts](https://www.trendhunter.com/trends/tilting-water-cup.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md)