# Soda-Scented Gift Wrap Olipop Released Scented Wrapping Paper Inspired by Popular Flavors By Laura McQuarrie | Published 2025-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scented-gift-wrap References: [parade](https://parade.com/food/free-olipop-scented-wrapping-paper-holiday-giveaway-2025) & [drinkolipop](https://drinkolipop.com/pages/holiday-helper-coming-soon)  Inspired by three of its most popular flavors, prebiotic soda brand [Olipop](https://www.trendhunter.com/trends/olipop-orange-cream-candle) created a trio of scented gift wrap designs. Olipop's first-ever scented wrapping paper is up for grabs as part of a limited-time sweepstakes, where over 1,000 rolls of wrapping paper and 12-packs of the corresponding Olipop flavors will be shared with fans. Ginger Ale, Vintage Cola and the all-new and festive Crisp Apple variety from Olipop each inspired a unique wrapping paper design. While the gift wrap that corresponds with Crisp Apple represents the brand's Oli and Pop mascots, Vintage Cola inspired a print with nostalgic Christmas decorations, trees and retro bottles, and Ginger Ale matches the vibrant green color of the can to share a seasonal design adorned with Santa hats, holiday lights and candy canes. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 86% | Activity: 88% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Scented Consumer Products:** The creation of aroma-infused items like Olipop's gift wrap signals a shift towards enhancing consumer sensorial experiences. - **Limited-edition Promotions:** Exclusive releases, such as Olipop's limited-time sweepstakes, create a sense of urgency and exclusivity that can bolster brand engagement. - **Brand-themed Festive Merchandise:** Olipop's holiday-themed wrapping designs highlight the potential for brands to produce seasonal merchandise that deepens brand loyalty. ### Where This Applies - **Packaging and Wrapping Industry:** Soda-scented gift wrap presents novel opportunities for the packaging sector to innovate by integrating experiential elements. - **Beverage Industry:** Olipop's approach emphasizes the potential for beverage brands to extend their reach by creating complementary lifestyle products. - **Specialty Retail Industry:** With scented and brand-centric merchandise, specialty retailers have the chance to attract customers seeking unique and thematic products. ## Related on Trend Hunter - [Musical Chicken Bucket Lids](https://www.trendhunter.com/trends/bucket-lid.md) - [Festively Flavored Wrapping Paper](https://www.trendhunter.com/trends/pigs-in-blankets-wrapping-paper.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [All-Day Shopping Experiences](https://www.trendhunter.com/trends/maxxinista-express.md) - [Cinnamon Bun-Scented Wrapping Paper](https://www.trendhunter.com/trends/cinnabon-6.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md) - [Secret Gift-Wrapping Suites](https://www.trendhunter.com/trends/wrapping-rooms.md) - [Bread-Themed Wrapping Paper Sets](https://www.trendhunter.com/trends/bakermee.md)