# Dark Chocolate Dental Floss Cocofloss' Scented Dental Floss is Targeting Millennials By Kalin Ned | Published 2020-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scented-dental-floss References: [cocofloss](https://cocofloss.com/products/dark-chocolate-cocofloss) Scented dental flosses are "turning dessert into self-care." Millennial-friendly brands like Cocofloss understand the appeal of novelty, design-forward products, and this is mirrored in its collections. The Dark Chocolate Cocofloss is one such example, with a five-star rating and over 1,660 reviews. The scented dental floss is "super-cleansing, soft, [and] textured." Moreover, the string is infused with coconut oil, vegan wax, and "the scrumptious scent of chocolate." The brand flags that the Cocofloss aromas are made of a combination of natural and synthetic ingredients, sourced from a fragrance shop in Italy. For individuals who are mindful of this, the brand emphasizes that its mint varieties are 100% naturally fragranced. In addition, the scented dental floss is also free of parabens, SLS, and PFAS. Image Credit: Cocofloss ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Scented Dental Floss:** Scented dental flosses are becoming a popular trend, presenting opportunities for the creation of unique and innovative flavors. - **Novelty Self-care Products:** Consumers, particularly millennials, are attracted to design-forward and novelty self-care products, creating opportunities for brands to tap into this market. - **Natural Fragrances in Oral Care:** There is a growing demand for oral care products with natural fragrances, providing opportunities for brands to meet this consumer preference. ### Who This Affects Most - **Oral Care:** The oral care industry can explore scented dental flosses and innovative flavors to attract and retain customers. - **Beauty and Personal Care:** The beauty and personal care industry can develop novelty self-care products, incorporating unique scents and designs to appeal to millennials. - **Fragrance:** The fragrance industry can collaborate with oral care brands to create natural and synthetic scent combinations for scented dental floss and other oral care products. ## Related on Trend Hunter - [Chocolate Milk-Flavored Flossers](https://www.trendhunter.com/trends/chocolate-milkflavored-flossers.md) - [Fruit-Flavored Dental Flosses](https://www.trendhunter.com/trends/boka-floss.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Chocolate-Coconut Toothpastes](https://www.trendhunter.com/trends/hismile-x-cocobella-choc-coconut-toothpaste.md) - [Candy-Flavored Dental Floss](https://www.trendhunter.com/trends/candyflavored-dental-floss.md) - [Expanding Dental Flosses](https://www.trendhunter.com/trends/expanding-dental-floss.md) - [Filmic Chocolate Toothpastes](https://www.trendhunter.com/trends/chocolate-flavored-toothpaste.md) - [Sustainable Dental Flosses](https://www.trendhunter.com/trends/silk-expanding-dental-floss.md) - [Mint Chocolate Toothpastes](https://www.trendhunter.com/trends/mint-flavored-toothpaste.md)