# Coffee-Scented Makeup Brushes Essence Coffee's Scented Brush Shares the Aroma of Caramel Macchiato By Laura McQuarrie | Published 2022-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scented-brush References: [allure](https://www.allure.com/gallery/new-makeup-products-january-2022) & [amazon](https://www.amazon.com/essence-Scented-Highlighter-Brew-Triful-Macchiato/dp/B09JCCHL3H/?tag=trenhunt0f-20) The [Essence](https://www.trendhunter.com/trends/juicy-bomb-body-mist) Coffee Glow Scented Highlighter Brush is a [scented brush](https://www.trendhunter.com/trends/zara-jo-malone) that shares the aroma of a comforting, cozy and decadent caramel macchiato. The novelty makeup brush boasts soft, vegan bristles and a design that takes inspiration from the rich hues of cafe products. The new limited-edition Coffee to Glow collection also includes an eyeshadow palette, [coffee highlighter beans](https://www.trendhunter.com/trends/joyce-beauty-x-mrs-hs), a scented highlighter brush, an under-eye treatment and body scrub, all of which speak to coffee lovers. The scented makeup brush provides a pick-me-up that helps to turn the process of getting ready into a special treat. The vegan and cruelty-free makeup brush is a perfect addition to a makeup tool collection, especially for accenting the cheekbones, inner corners of the eyes and other high points of the face. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 54% | Activity: 53% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Scented Makeup Brushes:** The trend of scented makeup brushes presents an opportunity for beauty companies to incorporate aromatherapy into their products. - **Coffee-inspired Beauty Products:** The rise of coffee-inspired beauty products presents an opportunity for beauty companies to tap into a popular and recognizable scent and flavor profile. - **Limited-edition Beauty Collections:** Creating limited-edition beauty collections with a theme or unique selling point (such as coffee-scented products) can create hype and exclusivity for a brand or product line. ### Where This Applies - **Beauty:** The beauty industry can incorporate scented makeup brushes and coffee-inspired beauty products as a way to add innovation and variety to their offerings. - **Food and Beverage:** The food and beverage industry can collaborate with beauty companies to create scented products based on popular coffee flavors. - **Retail:** Retailers can capitalize on the trend of limited-edition beauty collections by creating exclusive partnerships with beauty companies or by creating their own branded collections. ## Related on Trend Hunter - [Coffee-Inspired Beauty Stains](https://www.trendhunter.com/trends/brow-freckle-stay-n.md) - [Invigorating Coffee Fragrances](https://www.trendhunter.com/trends/coffee-addictive-by-o-boticrio.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Chocolate-Inspired Sculpting Sticks](https://www.trendhunter.com/trends/too-faced-sculpting-sticks.md) - [Brush-On Perfumes](https://www.trendhunter.com/trends/zara-jo-malone.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Espresso Martini Perfumes](https://www.trendhunter.com/trends/blend-no-83.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Coffee-Themed Gift Sets](https://www.trendhunter.com/trends/coffeethemed-gift.md)