# Interactive Whiskey-Scented Books This Scratch and Sniff Book is a Guide to Liquor Through Smell By M | Published 2015-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scented-books References: [uncrate](http://uncrate.com/stuff/the-scratch-sniff-guide-to-becoming-a-whiskey-know-it-all/) & [contentbookstore](http://www.contentbookstore.com/book/9780544520608) Scratch and sniff scented books are an interactive way to involve the reader in an experience and product and The Scratch & Sniff Guide to Becoming a Whiskey Know-It-All relies on just this premise. The book combines both reading and smell to give the reader an accurate depiction and whiskey guide beyond the printed word. The Scratch & Sniff Guide to Becoming a Whiskey Know-It-All book cleverly mixes humor and scent to involve the reader into a two-dimensional [whiskey education](https://www.trendhunter.com/trends/one-cask-at-a-time). The book features 20 pages that are filled with [scratch and sniff pieces](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign). The reader can use their finger nail to scratch the page to activate the scent hidden inside and actually sniff different whiskey notes while they read and learn about the liquor. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 51% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Interactive Books:** Creating interactive books that engage multiple senses, such as smell, provides a unique reading experience. - **Scented Products:** Integrating scents into products, like books, offers an immersive and memorable user experience. - **Multi-dimensional Learning:** Combining different sensory experiences, such as smell with reading, enhances the learning process. ### Where This Applies - **Publishing:** Publishers can explore the creation of interactive books that incorporate scent to attract readers and enhance engagement. - **Consumer Goods:** Consumer goods companies can develop scented products that provide unique experiences and stand out in the market. - **Education:** Educational institutions can utilize multi-dimensional learning approaches to make studying more engaging and memorable. ## Related on Trend Hunter - [Sensorial Whisky Fragrances](https://www.trendhunter.com/trends/akro-malt.md) - [Perfume-Paired Whiskies](https://www.trendhunter.com/trends/perfume-and-whisky.md) - [Multi-Sensory Perfume Books](https://www.trendhunter.com/trends/louis-vuittons-perfume-atlas.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Garlic Romance Novels](https://www.trendhunter.com/trends/garlicinfused-romance-novel.md) - [Multipurpose Scent-Releasing Wearables](https://www.trendhunter.com/trends/nosewise.md) - [Scented Hydration Stickers](https://www.trendhunter.com/trends/sniff-n-sip.md) - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md) - [AI-Enhanced Tasting Kits](https://www.trendhunter.com/trends/diageo-flavorprintconnect.md)