# Pizza Bath Salts These Novelty Scented Bath Products From Village Vanguard Smell Like Savory Food By Alyson Wyers | Published 2017-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scented-bath-products References: [mashable](http://mashable.com/2017/05/30/pizza-bath-salts/) & [vvstore.jp](https://vvstore.jp/feature/detail/4371/) Scented bath products can turn a basic hygiene ritual into a more relaxing and sensorial experience, and these ones are likely to rouse your appetite as well. From Village [Vanguard](https://www.trendhunter.com/trends/the-vanguard-series), the scented bath salts come in unusual food fragrances including pizza. This is a departure from floral or fruity scents one might expect. The Japanese retail chain wants to make you feel as if you have been literally immersed in a tub of your favorite edible items, so they developed bath salts that smell like different Japanese foods. In addition to cheesy [pizza-scented](https://www.trendhunter.com/trends/pepperoni-pizza-diffuser) salts, they also offer odors inspired by beer, cilantro, edamame soybeans, Japanese gyoza pot stickers and yakiniku grilled meat. The scented bath products follow previous food ventures including soup-scented bath salts. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Scented Bath Products:** Novelty bath products with unconventional scents offer a unique sensory experience and disrupt traditional fragrance offerings. - **Food-inspired Fragrances:** Fragrances that mimic the smells of different foods provide an immersive and enticing bath experience while catering to consumers' love for culinary indulgence. - **Unconventional Retail Ventures:** Retail chains exploring innovative and unexpected product lines, such as food scented bath products, intrigue and engage consumers through surprise and novelty. ### Where This Applies - **Personal Care:** The personal care industry can embrace and capitalize on the trend of scented bath products by developing and marketing unconventional fragrances that attract customers seeking new sensory experiences. - **Food and Beverage:** The food and beverage industry can partner with bath product manufacturers to create unique scent collaborations, offering consumers the opportunity to enjoy their favorite food aromas in a new and unexpected way. - **Retail:** Retailers can diversify their product offerings by venturing into unexpected and enticing fragrance lines, catering to consumer demand for novelty and innovative sensory experiences. ## Related on Trend Hunter - [Garlic-Scented Bath Bombs](https://www.trendhunter.com/trends/garlic-bath-bomb.md) - [Offbeat Bath Bombs](https://www.trendhunter.com/trends/da-bomb-extreme.md) - [Pasta Preparation Scented Candles](https://www.trendhunter.com/trends/pasta-water-candle.md) - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Pepperoni-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-passion.md) - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Pizza-Scented Diffusers](https://www.trendhunter.com/trends/pepperoni-pizza-diffuser.md) - [Unconventional Bubble Baths](https://www.trendhunter.com/trends/bubble-bath-gift-set.md) - [Vegetal Bodycare Collections](https://www.trendhunter.com/trends/bath-body-works-off-the-vine.md)