# Updated Fragrance Brands Scentbird Undergoes its First Rebrand with an Elevated Look By Elena Rahman | Published 2022-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scentbird-undergoes References: [scentbird](https://www.scentbird.com/) [Scentbird](https://www.trendhunter.com/trends/curated-highend-fragrance-collection) undergoes a [brand revamp](https://www.trendhunter.com/trends/tree-hut1) featuring an elevated brand appearance. The [subscription-based fragrance company](https://www.trendhunter.com/trends/scentbird-x-outlander) has cemented its position as a destination for fragrance discovery. For the first time in the brand's history, the company is implementing a new color palette with neutral tones and updating its creative direction. Some new aspects include unique textures, modern fonts, and a clean, minimalist monogram design. The new appearance reflects the brand's entry point into the world of fragrance. Mariya Nurislamova CEO at Scentbird, explains that "By creating a highly curated, customer-centric experience, Scentbird has become a portal for members to express themselves through fragrance." The brand's modernized identity renews its focus on its loyal customer base and growing list of brand partners. Image Credit: Scentbird ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 62% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fragrance Subscription Services:** The success of Scentbird's rebranding highlights the opportunities for growth and disruption in the fragrance subscription industry. - **Minimalist Branding:** Scentbird's new clean and modern branding reflects a larger trend of companies opting for minimalist designs to appeal to consumers in a saturated market. - **Personalized Fragrance:** Scentbird's focus on a customer-centric experience highlights the potential for personalized fragrance services and the need for brands to cater to individual preferences. ### Industries Being Reshaped - **Fragrance Industry:** The fragrance industry has an opportunity to tap into the subscription-based business model and customize their offerings to enhance the customer experience. - **E-commerce:** As more consumers turn to online shopping, the e-commerce industry has a unique opportunity to create a seamless and personalized shopping experience for fragrance enthusiasts. - **Beauty and Personal Care:** Companies in the beauty and personal care space can expand into the fragrance subscription industry by focusing on customization and a customer-centric approach. ## Related on Trend Hunter - [Efficient Candle Subscription Marketplaces](https://www.trendhunter.com/trends/candle-subscription-marketplace.md) - [Curated High-End Fragrance Collections](https://www.trendhunter.com/trends/curated-highend-fragrance-collection.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md) - [Neuroscience-Inspired Elegant Cedar Fragrances](https://www.trendhunter.com/trends/scents-of-wood.md) - [Virtual Fragrance Workshops](https://www.trendhunter.com/trends/scentbird-academy.md) - [TV Series Fragrance Ranges](https://www.trendhunter.com/trends/scentbird-x-grosse-pointe-garden-society-collection.md) - [Premium Home Care Rebrands](https://www.trendhunter.com/trends/the-laundress-relaunch.md) - [Modernized Home Scent Kits](https://www.trendhunter.com/trends/scent-stix.md) - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md)