# Fragrance Brand Subscription Expansions Scentbird is Officially Expanding its Services to Canada By Elena Rahman | Published 2021-09-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/scentbird-is References: [scentbird](https://www.scentbird.com/?utm_source=google&utm_medium=cpc&utm_content=v2||541972624774||kwd-302403178976||scentbird||126865050376||14427912373||||g||||||||||||||||||||||||p||c||||9000761||||&creative=541972624774&utm_source=google&utm_medium=cpc&utm_campaign=S_Brand&gclid=CjwKCAjwvuGJBhB1EiwACU1AidR5zgqouVOnf72k9gxlL9eRMfHU__2Iutvgm01yyjGvP6kVjAlT_xoCPBYQAvD_BwE) [Scentbird](https://www.trendhunter.com/trends/curated-highend-fragrance-collection) is officially expanding its fragrance subscription services to Canadian customers. The new offering follows increased demand from the brand's northern neighbors. Scentbird is a fragrance subscription service with three simple steps: users must first pick a scent, then activate their subscription, and finally, receive their fragrance. Mariya Nurishmova, Scentbird CEO, is excited to offer her company's services to the international market. She explains: "we've enabled our US members to integrate fragrance into their everyday lives for 7 years, and over time we've had thousands of requests from Canadians." The Canadian launch marks the start of the company's [international expansion](https://www.trendhunter.com/trends/quince-canada). The platform allows the new consumers to choose from the same 700+ brand-name and unique fragrances available to US consumers. Image Credit: Scentbird ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 79% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Fragrance Subscription Services Expansion:** The expansion of fragrance subscription services, like Scentbird, to new geographical locations speaks to the continued rise in popularity of subscription-based models. - **International Expansion of Subscription Services:** Scentbird's expansion into Canada highlights the continued trend of subscription-based services becoming more globally accessible and appealing to consumers. - **Increased Demand for Personalized Fragrance:** The popularity of Scentbird's fragrance subscription service indicates a trend towards consumers seeking out unique and customizable fragrance experiences. ### Where This Applies - **Fragrance Industry:** Fragrance companies have the opportunity to disrupt the market by offering personalized and subscription-based fragrance options to meet the growing demand for unique scents. - **Subscription-based Services Industry:** The success of Scentbird and other subscription-based services has paved the way for other industries to offer monthly subscriptions that provide personalized and unique experiences to customers. - **International E-commerce Industry:** The expansion of companies like Scentbird into new global markets presents an opportunity for e-commerce platforms to capitalize on the growing trend of international expansion of subscription-based services. ## Related on Trend Hunter - [Efficient Candle Subscription Marketplaces](https://www.trendhunter.com/trends/candle-subscription-marketplace.md) - [Curated High-End Fragrance Collections](https://www.trendhunter.com/trends/curated-highend-fragrance-collection.md) - [Sensorial Self-Care Essentials](https://www.trendhunter.com/trends/touchland-expands-into-canada.md) - [Virtual Fragrance Workshops](https://www.trendhunter.com/trends/scentbird-academy.md) - [Canadian Beauty Expansions](https://www.trendhunter.com/trends/naturium-amazon-canada.md) - [Neuroscience-Inspired Elegant Cedar Fragrances](https://www.trendhunter.com/trends/scents-of-wood.md) - [Historical Series Fragrance Collections](https://www.trendhunter.com/trends/scentbird-x-outlander.md) - [TV Series Fragrance Ranges](https://www.trendhunter.com/trends/scentbird-x-grosse-pointe-garden-society-collection.md) - [Limited-Edition Patriotic Fragrances](https://www.trendhunter.com/trends/eau-america.md)